Agency:
Initiative
Job Function:
Media
Job Subfunction:
Media Planning and Buying
Job Description:
P-318302
As a Manager of Communications Design, you are managing the production and application of accurate and insightful consumer and culturally-relevant media and market intelligence to contribute to an impactful communications/media plan for a global retail business. With direction from your Associate Director, you take the strategic design imperatives and communications idea and deploy a variety of data and intelligence to identify and prioritize the best communications channels for APAC/LATAM markets.
In this role, you are leading the preparation of strategic media playbooks, and ensuring the communications plan is built on solid, data rich fundamentals. Working with strategy, analytics, external buying partners, and your communications design team, you ensure the accuracy of the inputs required for the development of the media strategy and launch summary. In this role, you will work cross-functionally to provide media planning guidance to internal teams and clients alike.
Responsibilities
Create accurate substantiated and strategic media playbooks and launch summaries.
In charge of timely, accurate delivery of day-to-day requests from the team along with disciplined and organized follow-throughs
Manage the team output and development of timeline tracking documents, overseeing Airtable to stay on top of internal/client project management and business goals
Support the best practice production of audience and communications data and intelligence for the development of client POVs, utilizing relevant tools and techniques
Contribute to the ideation team sessions in conjunction with the Strategy team to generate creative & compelling connections ideas.
Responsible for timely, accurate delivery of day to day requests from the client and internal team
Responsible for maintaining impactful media thought leadership; oversight of launch summaries, global territory communication, ad hoc POVs, and reporting oversight internally and for the client
Leads internal, client and partner agency status calls and updates; organizes and coordinates call-reports and ensures that follow-ups are documented and carried out in a timely manner
Digests the client's goals/target and leads compiling planning inputs; competitive reporting, syndicated audience research, landscape trends, campaign learnings
Required Skills and Experience
Experience in an integrated planning role in media, publisher / vendor, or communications discipline
Media planning skills must be sufficient and able to be communicated internally and with clients
Experience developing presentation-based deck storytelling
Excellent written and verbal communication / presentation skills
Initiative does not require candidates to have a college degree
Desired Skills and Experience
4+ years relevant experience
Category or audience experience as relevant per assignment
Preferred Mac proficiency as well as proficiency in Keynote, Slack, Box, and AirTable
Strong time-management and organizational skills
Proven problem-solving ability
80k-90k
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