Agency:
Critical Mass
Job Function:
Media
Job Subfunction:
Media Planning and Buying
Job Description:
Critical Mass is hiring a Performance Media Director, Planning to join our growing team. As the Performance Media Director, you will lead the development and execution of integrated, performance-driven media strategies across key client accounts. You bridge senior strategic direction and hands-on planning leadership, ensuring media investments are optimized for efficiency, scalability, and measurable business outcomes.
You will: Develop cross-channel media plans aligned to client business objectives and performance KPIs
Define audience targeting strategies using first-party data, syndicated insights, and platform intelligence
Build investment recommendations across Search, Social, Programmatic, Video, CTV, and Commerce channels
Support forecasting, budget pacing, and optimization planning across campaigns
Oversee campaign performance and ensure continuous optimization against CAC, ROAS, CPA, and conversion goals
Partner with Analytics teams to interpret data and identify actionable insights
Support testing strategies across audiences, creative, bidding, and channel mix
Translate performance data into strategic adjustments and client recommendations
Serve as a senior day-to-day client lead for media planning and performance discussions
Present media strategies, performance updates, and optimization recommendations
Collaborate with Activation, Analytics, and Strategy teams to ensure integrated execution
Support new business efforts and strategic planning initiatives
You have: 7–10 years of media planning or performance marketing experience
Strong understanding of digital ecosystems and cross-channel media strategy
Experience managing performance-driven campaigns across multiple platforms
Familiarity with attribution, forecasting, and media measurement frameworks
Proven client-facing experience with senior stakeholders
$150,000-$170,000
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
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