Agency:
Hearts & Science
Job Function:
Media
Job Subfunction:
Media Planning and Buying
Job Description:
Senior Associate, Experience Planning
The Senior Associate, Experience Planning is responsible for assisting planning paid media plans and managing client budgets. The Senior Associate is expected to have a strong working knowledge of the media space and the data & tools typically used to put forth recommendations and POVs. The Senior Associate will develop and maintain a deep knowledge of their clients’ business over time.
Responsibilities
· Assists in developing paid media recommendations & POVs to clients
· Humanizes targets through empathic audience analysis, leveraging a variety of tools and resources to paint a robust, actionable picture of priority audiences from data
· Manages client budgets through flowcharts, media authorizations and financial trackers
· Maintains pulse on competitive intelligence through several tools including desktop research
· Pulls projected media plan performance (e.g. reach frequency) using proprietary and syndicated tools
· Communicates plan changes to expanded internal team
· Sends meeting recaps; updates client and internal status sheets
Qualifications
- 2 years of media planning experience
- Experience successfully managing individual deliverables, previous involvement in developing and managing media programs and responding to the flow of client media-related needs
- Comfort planning
- across channels and platforms
- Readiness to learn the client service aspect of media planning
- Command of media fundamentals and ability to educate an Assistant
- Ready to take on management responsibilities
- Understanding of key research sources
- Some knowledge of current trends and innovations in media
- Comfort with data, analytics and measurement
$40,000 - $75,000
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
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