Website Developer (Beaver Builder & Technical SEO)

We can only offer benefits to those residing in AZ.

I. General Information

• Position title: Website Developer (Beaver Builder & Technical SEO)
• Work area: Operations
• Reports to: Head of Operations
• Positions directly supervised: None
• Positions indirectly supervised: None
• Growth opportunities: Senior Website Developer, Technical SEO Specialist, Web Team Manager
• Main KPIs:
• First-Time QA Pass Rate: percentage of development tasks (user stories, features, tickets) that pass QA without requiring rework or major revisions. Target: ≥ 90%. Why it matters: demonstrates code quality, attention to requirements, and effectiveness of developer testing prior to QA.
• Technical SEO Health: percentage of active client websites meeting baseline technical SEO standards, benchmarked by Core Web Vitals, crawlability, structured data, and indexing health. Baseline and target to be set within the first 90 days.
• Full/Part-time: Full time
• Work schedule: Set daily schedule where at least 4 hours each day are during business hours (9 am – 5 pm Arizona time). Exact work hours TBD.

II. About This Role

The Website Developer (Beaver Builder & Technical SEO) owns the full lifecycle of our client websites: building fully custom WordPress sites from scratch using Beaver Builder and basic PHP, building landing pages, and making front-end content, layout, plugin, and functionality updates, plus the technical and infrastructure side of our web work, including hosting, DNS, analytics and tracking, technical SEO and schema, integrations and automations, and compliance tooling (cookie/accessibility).

This role was previously split across two positions. Bringing build/front-end and technical SEO back under one owner means one person is accountable for how a site looks, how it performs, and how it ranks, with no handoff gap in between.

III. Key Functions and Responsibilities

What This Position Does

Website Build & Front-End

• Work from Figma mockups to full WordPress websites using Beaver Builder
• Set up and build custom WordPress sites from scratch using Beaver Builder and approved plugins, including but not limited to Gravity Forms, Advanced Custom Fields, RankMath, and WP Rocket
• Make design choices independently, incorporating modern web design trends and best practices
• Set up WooCommerce stores within a client's website when needed
• Build landing pages and PPC-focused page templates using WordPress and/or Landingi
• Set up and format web forms using Gravity Forms for best UX
• Create and maintain website banners, popups, and other conversion elements using ConvertPro or Beaver Builder's native popup module
• Implement individual website elements to be reused across sites
• Select, adjust, crop, and compress images (including with Imagify) to minimize impact on page load time without affecting on-page appearance
• Work with HTML, CSS, PHP, JavaScript, and jQuery as needed to modify website functionality and appearance; set up WordPress hooks and filters as needed
• Ensure all websites are fully mobile responsive; quickly identify and fix layout problems across device sizes

Website Infrastructure & Launches

• Set up new draft/staging websites; publish and launch websites
• Domain setup and DNS management; hosting setup and management (WP Engine or similar managed WordPress hosting)
• Website migrations and redirects; SSL setup and troubleshooting

Google & Tracking Systems

• Set up Google Workspace accounts
• Set up and manage Google Analytics (GA4), Google Tag Manager (GTM), and Google Search Console (GSC)
• Configure conversion tracking and event tracking; troubleshoot analytics and tracking issues

Technical SEO & Performance

• Technical SEO implementation; schema markup setup and maintenance (using tools like Schema Genie and Screaming Frog)
• Indexing and crawl issue troubleshooting; redirect mapping and canonical management; XML sitemap setup and maintenance
• Conduct SEO audits using tools like PageSpeed Insights and Screaming Frog; optimize Core Web Vitals (CLS, INP, LCP)
• Site audit and optimization for speed and performance, addressing issues that affect meaningful performance metrics
• Website troubleshooting and debugging; fix broken functionality or errors; plugin conflict troubleshooting; cache/CDN configuration and troubleshooting

Forms, Integrations & Automations

• Form setup, configuration, and notification/delivery troubleshooting
• CRM and third-party integrations (e.g., SendGrid, ActiveCampaign, Stripe)
• Zapier, API, and webhook integrations; troubleshoot integrations and automations

Compliance & Website Utilities

• Cookie banner setup, edits, and privacy-law compliance (CookieYes, CCPA/California consent requirements)
• Google Maps setup and service area maps; embedded map troubleshooting and updates

QA & Maintenance

• Perform structured QA testing before launch or updates (using our QA checklist and Punchlist), including cross-browser compatibility and mobile-first responsiveness testing across devices
• Verify forms, popups, and interactive elements (e.g., Click to Call, chatbot, AccessiBe) function and display correctly across all device sizes
• Maintain existing websites, including routine plugin updates, security patches (via CleanTalk and similar tools), content edits, and troubleshooting
• Always adhere to coding and web standards

AI-Forward Practices

• Actively use AI tools — including AI coding assistants (e.g., Claude Code, Cursor, GitHub Copilot) and AI assistants for SEO research, audits, schema, and content QA (e.g., ChatGPT, Claude) — to work faster and catch more before QA
• Proactively suggest new ways AI can improve our build process, QA, or technical SEO workflows, rather than waiting to be asked
• Treat AI as a force-multiplier, not a substitute for judgment: review, verify, and take full ownership of anything AI-assisted before it ships

Documentation & Collaboration

• Provide feedback to designers, content creators, and project managers to make the development process more efficient and resolve issues
• Create and update SOPs and FAQs with new information, process steps, and clarifications to keep documentation fully up to date
• Build and maintain internal checklists and SOPs for recurring technical SEO and infrastructure work
• Collaborate with content and fulfillment teams to ensure technical SEO is integrated at every project phase
• Educate internal team members on technical SEO and infrastructure principles
• Assist client support agents with basic website tasks by sharing knowledge as much as possible

Ownership & Accountability

• Own your tasks and deadlines end to end; proactively flag risks or blockers early rather than letting them surface as missed deadlines
• Take responsibility for mistakes, communicate them promptly, and drive the fix rather than waiting to be asked
• Track all time accurately in Time Doctor — this is a full-time role requiring your full, exclusive working attention during scheduled hours; concurrent outside employment during tracked hours is not permitted and will be treated as a serious integrity violation
• Review KPIs and your progress against target metrics
• Provide clear and detailed daily updates through monday.com for each task worked on that day
• Reply to questions or emails within 24 hours; respond to Slack messages within 4 business hours
• Attend daily morning meetings on time at 9:00 am Arizona time via Zoom with your camera and microphone on

NOTE: This list does not encompass all tasks and is a guideline for best practices and minimum standards for this position. This may be updated at a future time.

Requires Leadership Approval or Direction

• Scope changes outside the original agreement; budget changes or additional billable work
• Timeline or deadline changes; prioritization conflicts between projects/tasks; strategic project direction decisions
• Sensitive client communication; client escalations or complaints; conflicting client requests requiring clarification
• Approval for paid tools/subscriptions or premium plugins/services; access requests involving sensitive accounts/permissions
• Client approval before major website go-live; approval before large structural/content changes; final confirmation on critical production changes

IV. Key Contacts – Internal

• Client Success Managers (Daily) – Provide and receive information about current or past tasks and client updates
• Project Manager (Daily) – Receive direction, deadlines, and feedback. Provide reports on current status of tasks and technical SEO implementations. Review ETAs and delivery times.
• Head of Technical Development (As needed) – General inquiries that involve reviewing and understanding tasks/assignments, evaluating technologies, troubleshooting issues, confirming best practices and SOPs are followed, technical work evaluations, feedback, evaluations, growth opportunities
• Head of Fulfillment (As needed) – General inquiries involving strategy, evaluating technologies, troubleshooting issues. Confirm best practices and SOPs are being followed.
• Local SEO Specialist (Weekly / As needed) – Collaborate on local search optimization requirements, implement location-specific schema markup, build local landing pages, ensure NAP consistency, and integrate local SEO elements into website structure
• Operations Manager (Quarterly / As needed) – Discuss weekly capacity and utilization, KPIs, feedback, evaluations, growth opportunities
• Client Support Team (As needed) – Answer client questions, resolve client issues, teach specific website and technical SEO tasks
• HR Manager (Quarterly / As needed) – Discuss growth plans and progress made through training. HR-related inquiries. Performance evaluations and feedback.
• CEO (As needed) – Feedback, evaluations, growth opportunities

V. Key Contacts – External

• Clients (Occasionally — communication will normally go through the Account Manager) – Respond to questions about specific work, gather necessary information or specifications, review feedback

VI. Required Skills

• Beaver Builder and associated add-ons (Beaver Themer, Ultimate Addons for Beaver Builder) – Advanced
• WordPress – working with plugins, APIs, and integrations – Advanced
• Website hosting, migrations, DNS, SSL, and Cloudflare (WP Engine or similar managed WordPress hosting) – Advanced
• Google Analytics (GA4), Google Tag Manager (GTM), and Google Search Console (GSC) – Advanced
• Schema markup (plugins and manual JSON-LD; e.g., Schema Genie) – Advanced
• Ability to create new website layouts based on the site's overall design and existing design elements – Advanced
• AI-assisted coding tools (e.g., Claude Code, Cursor, GitHub Copilot) and AI assistants for SEO/content workflows (e.g., ChatGPT, Claude), used as part of daily workflow – Intermediate
• HTML5 – Intermediate
• CSS3, with an understanding of accessibility and semantics – Intermediate
• Understanding of UX/UI and ability to build best practices into a website – Intermediate
• Understanding of cross-browser compatibility issues and ways to work around them – Intermediate
• Core Web Vitals troubleshooting and improvement (CLS, INP, LCP) – Intermediate
• Technical SEO audit tools (Screaming Frog, PageSpeed Insights/GTmetrix, WebPageTest) – Intermediate
• Forms, integrations, and automation (Gravity Forms, Zapier, APIs, webhooks) – Intermediate
• CookieYes and AccessiBe (or similar cookie/accessibility compliance tools), including CCPA/California consent requirements – Intermediate
• Landingi for landing pages – Intermediate
• Web security – Intermediate
• Building internal SOPs and technical audit/performance reporting documentation – Intermediate
• PHP 8.0 or higher – Basic
• JavaScript – Basic
• jQuery – Basic
• MySQL – Basic
• WooCommerce (setting up basic WooCommerce stores) – Basic
• Image optimization tools (e.g., Imagify) – Basic
• QA/feedback tools (e.g., Punchlist) – Basic
• CleanTalk and general WordPress security/maintenance awareness – Basic
• Familiarity with Git/GitHub, Vercel, and AI-assisted build tools (emerging — used for pilot AI-built landing pages/sites) – Desirable
• Email marketing services, particularly ActiveCampaign – Desirable
• Familiar with communications/project management tools: LastPass, Slack, monday.com, Zoom, or similar – Desirable
• Written English skills – all of our clients are based in North America, so communicating well with them via email is very important – Excellent

VII. Soft Skills

• AI-Forward Mindset – Actively seeks out and adopts AI tools to work faster and better; treats AI as a core part of the workflow, not an occasional shortcut
• Accountability & Ownership – Owns outcomes end to end, surfaces problems and mistakes early, and follows through on fixes without being chased
• Work Quality – Takes pride in writing clean code and building blazing-fast websites that rank high in Google
• Attention to Detail – Extremely detail-oriented and holds extremely high standards for quality
• Flexibility & Adaptability – Can work under pressure and with frequently changing priorities, including SEO and algorithm updates
• Customer Focused – Patient and flexible when answering client questions and handling changes in client specifications, project scope, etc.
• Analytical Thinking – Strong problem-solving skills for complex technical SEO challenges and performance optimization
• Creativity – Looks for ways to deliver what the client needs, even when the client or the solution isn't clear
• Time Management – Able to juggle multiple tasks at once while still producing high-quality outcomes and meeting deadlines
• Perseverance – Will do what it takes to get the job done right and won't back down from a challenge, even if it's difficult or time-consuming. Focuses on solutions, not problems.
• Learning Orientation – Excited to learn new things and grow their skills, including staying current with algorithm changes, new tools, and best practices
• Team Player – Independent enough to work on their own with appropriate guidance, but enjoys being part of a team and supporting others
• Problem Solving – Will roll up their sleeves and figure out tough problems on their own, but is willing to ask for help when needed
• Effective Communication – Always strives to communicate proactively, clearly, and responsively, including explaining technical concepts to non-technical stakeholders

VIII. Home-Based Work Requirements

• Fast and reliable wired internet connection of not less than 25 Mbps
• Updated computer (desktop or laptop), excellent quality headset with microphone, and a working webcam so you can participate in team and client Zoom calls
• Quiet, private home office that's free from noisy backgrounds or distractions
• We work on the Apple OS so it would be a plus if you use an iMac or MacBook

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Professional development assistance
• Retirement plan
• Vision insurance

Work Location: Remote

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