Digital Marketing Manager

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Job Title: Digital Marketing Manager

Location: Mohali, Punjab

Employment Type: Full-time, On-site

About the Company:

Idea Fueled is a dynamic and innovative technology company in Mohali, Punjab. We specialize in delivering top-notch digital solutions to our clients, and we're looking for a passionate Digital Marketing Manager to join our growing team.

Job Description

Job Overview

A Digital Marketing Manager is responsible for developing, implementing, and managing marketing campaigns that promote a company and its products or services. They play a key role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads or customers.

Key Responsibilities

  • Develop and execute digital marketing strategies across multiple channels, including SEO, SEM, social media, email marketing, and display advertising.
  • Manage and optimize company websites, ensuring they are user-friendly, SEO-optimized, and updated with relevant content.
  • Oversee content marketing efforts, including blog posts, videos, and other digital assets to engage audiences.
  • Plan and manage social media platforms, create engaging content, and analyze performance metrics.
  • Run paid advertising campaigns on Google Ads, Facebook Ads, LinkedIn Ads, and other platforms to drive lead generation and sales.
  • Monitor and analyze campaign performance using Google Analytics, social media insights, and other tools, adjusting strategies as needed.
  • Collaborate with internal teams (e.g., sales, design, product) to align digital marketing efforts with overall business goals.
  • Stay up to date with digital marketing trends, emerging technologies, and best practices to keep the company competitive.
  • Manage the digital marketing budget, optimize spending and maximize ROI.
  • Ensure compliance with data privacy regulations (GDPR, CCPA) and industry standards in all digital marketing activities.

Required Skills & Qualifications

  • Bachelor's degree in marketing, Business, Communications, or a related field.
  • Proven experience (4+ years) in digital marketing, preferably in a managerial role.
  • Expertise in SEO, Google Ads, PPC, and social media advertising.
  • Strong analytical skills with experience using Google Analytics, Google Search Console, and other digital analytics tools.
  • Proficiency in marketing automation tools (HubSpot, Mailchimp, Marketo, etc.).
  • Experience with content management systems (WordPress, Shopify, etc.).
  • Excellent communication and project management skills.
  • Creative mindset with the ability to develop compelling digital campaigns

Job Type: Full-time

Pay: ₹30,000.00 - ₹50,000.00 per month

Experience:

  • total work: 3 years (Required)

Work Location: In person

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