About this role
We are looking for an experienced Area Sales Manager (ASM) to manage and expand sales operations across the assigned territory. The role involves driving sales targets, managing distributors and retailers, strengthening market presence, and leading the sales team.
What you will doAchieve primary and secondary sales targets for the assigned territory. Manage distributors, dealers, retailers, and key accounts. Develop and expand the distribution network. Conduct regular market visits and identify new business opportunities. Monitor competitor activities, market trends, pricing, and product movement. Lead and motivate the sales team to achieve business targets. Ensure product availability, visibility, and effective merchandising. Maintain strong relationships with distributors and retailers. Prepare regular sales reports and provide market feedback to management.
Ensure timely collection and healthy distributor relationships.What we are looking for3–7 years of relevant experience in FMCG/Food industry.Experience in General Trade (GT), distributor management, and territory sales.Candidates from FMCG, Food, Spices, Beverages, Dairy, or related industries will be preferred.Good communication, negotiation, and team-handling skills.Willingness to travel within the assigned territory.
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