- ATL & BTL Marketing Execution: Implement integrated campaigns across traditional media (ATL) and direct ground activities (BTL), including outdoor displays, print assets, POSM/POP materials, and field activations.
- POP & Canopy Promotional Activities: Plan, procure, and execute Point of Purchase (POP) displays, standees, poster rollouts, and ground canopy setups at key retail hubs, markets, fairs, and high-footfall promotional zones.
- Product Launch Initiatives: Support end-to-end launch plans for new product lines, from initial market positioning and rollout schedules to trade communication and promotional toolkits.
- Digital Team Coordination: Translate core campaign strategies into clear creative briefs for the digital creative team, ensuring digital promotional strategies match offline brand messaging and real-time ground activities.
- Gifting & Merchandising Strategies: Conceptualize and manage the sourcing, branding, and distribution of retail trade gifts, dealer schemes, consumer promos, and premium corporate gifts.
- Market Trends & Field Insights: Track competitor activities across retail channels, analyze local promotional campaigns, and gather customer feedback to refine ongoing marketing strategies.
- Cross-Functional Alignment: Work closely with sales, supply chain, venue managers, and external vendors to deliver POP collateral, canopy kits, event setups, and promotional gifts on schedule.
3. Requirements & Qualifications
- Education: Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or a related field.
- Experience: 1–3 years of hands-on experience in brand management, trade marketing, field activations, or marketing coordination.
- Core Competencies: Clear understanding of ATL/BTL dynamics, product launch lifecycles, canopy activations, POP deployment, and promotional gift/merchandise management.
Pay: ₹20,000.00 - ₹35,000.00 per month
Benefits:
- Commuter assistance
- Flexible schedule
- Provident Fund
Work Location: In person
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