Job Description – Digital Marketing Executive
Company: Katyals Couture Location: Kailash Colony, New Delhi Employment Type: Full-Time Working Hours: Monday to Saturday | 9:30 AM – 7:30 PM
About the Company
Katyals Couture is a luxury ethnic wear brand specializing in premium designer apparel for women, men, and pets. We are looking for a creative, analytical, and performance-driven Digital Marketing Executive to strengthen our online presence, generate qualified leads, and drive sales through digital channels.
Key ResponsibilitiesDigital Marketing
- Plan, execute, and optimize digital marketing campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, and other online platforms.
- Manage SEO strategies to improve website rankings and organic traffic.
- Monitor and optimize Google Analytics, Google Search Console, and Google Tag Manager.
- Execute email marketing and WhatsApp marketing campaigns.
- Develop and implement strategies to increase website traffic, conversions, and online sales.
Social Media Management
- Plan and manage the monthly content calendar.
- Coordinate with graphic designers, photographers, videographers, and influencers.
- Publish and schedule content across Instagram, Facebook, Pinterest, LinkedIn, and YouTube.
- Monitor engagement, respond to trends, and recommend content improvements.
Performance Marketing
- Create and optimize Meta Ads and Google Ads campaigns.
- Conduct A/B testing for creatives, audiences, and landing pages.
- Manage campaign budgets and improve Return on Ad Spend (ROAS).
- Generate high-quality leads while maintaining cost efficiency.
SEO & Website Management
- Perform keyword research and competitor analysis.
- Optimize website content, product pages, and collections for SEO.
- Monitor website performance and recommend improvements for user experience and conversion rates.
- Coordinate with developers for technical SEO implementation.
Analytics & Reporting
- Prepare weekly and monthly marketing reports.
- Track KPIs including website traffic, lead generation, conversion rate, ROAS, CPC, CPA, and customer acquisition cost.
- Analyze campaign performance and recommend optimization strategies.
Required Skills
- Hands-on experience with Meta Ads Manager and Google Ads.
- Strong understanding of SEO (On-page, Off-page, and Technical SEO).
- Knowledge of Google Analytics 4 (GA4), Google Search Console, and Google Tag Manager.
- Experience with Shopify website management.
- Familiarity with Canva, Adobe Photoshop, and basic video editing tools is preferred.
- Knowledge of AI tools such as ChatGPT, Gemini, Claude, or similar productivity tools.
- Excellent communication, analytical, and problem-solving skills.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
- 2–4 years of experience in digital marketing, preferably in fashion, retail, or e-commerce.
- Relevant certifications in Google Ads, Meta Blueprint, or Digital Marketing will be an advantage.
Key Performance Indicators (KPIs)
- Growth in website traffic and organic rankings.
- Increase in qualified leads and online sales.
- Improved Return on Ad Spend (ROAS).
- Growth in social media engagement and followers.
- Timely execution of marketing campaigns.
- Monthly performance reporting with actionable insights.
Pay: ₹14,507.84 - ₹20,000.00 per month
Work Location: In person
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