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Digital Marketing Manager
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Job Description – Digital Marketing Executive
**Company:** Katyals Couture **Location:** Kailash Colony, New Delhi **Employment Type:** Full\-Time **Working Hours:** Monday to Saturday \| 9:30 AM – 7:30 PM
About the Company
Katyals Couture is a luxury ethnic wear brand specializing in premium designer apparel for women, men, and pets. We are looking for a creative, analytical, and performance\-driven **Digital Marketing Executive** to strengthen our online presence, generate qualified leads, and drive sales through digital channels.
Key ResponsibilitiesDigital Marketing
* Plan, execute, and optimize digital marketing campaigns across Meta (Facebook \& Instagram), Google Ads, YouTube, and other online platforms. * Manage SEO strategies to improve website rankings and organic traffic. * Monitor and optimize Google Analytics, Google Search Console, and Google Tag Manager. * Execute email marketing and WhatsApp marketing campaigns. * Develop and implement strategies to increase website traffic, conversions, and online sales.
Social Media Management
* Plan and manage the monthly content calendar. * Coordinate with graphic designers, photographers, videographers, and influencers. * Publish and schedule content across Instagram, Facebook, Pinterest, LinkedIn, and YouTube. * Monitor engagement, respond to trends, and recommend content improvements.
Performance Marketing
* Create and optimize Meta Ads and Google Ads campaigns. * Conduct A/B testing for creatives, audiences, and landing pages. * Manage campaign budgets and improve Return on Ad Spend (ROAS). * Generate high\-quality leads while maintaining cost efficiency.
SEO \& Website Management
* Perform keyword research and competitor analysis. * Optimize website content, product pages, and collections for SEO. * Monitor website performance and recommend improvements for user experience and conversion rates. * Coordinate with developers for technical SEO implementation.
Analytics \& Reporting
* Prepare weekly and monthly marketing reports. * Track KPIs including website traffic, lead generation, conversion rate, ROAS, CPC, CPA, and customer acquisition cost. * Analyze campaign performance and recommend optimization strategies.
Required Skills
* Hands\-on experience with **Meta Ads Manager** and **Google Ads**. * Strong understanding of **SEO (On\-page, Off\-page, and Technical SEO)**. * Knowledge of **Google Analytics 4 (GA4\), Google Search Console, and Google Tag Manager**. * Experience with **Shopify** website management. * Familiarity with **Canva**, **Adobe Photoshop**, and basic video editing tools is preferred. * Knowledge of AI tools such as **ChatGPT**, **Gemini**, **Claude**, or similar productivity tools. * Excellent communication, analytical, and problem\-solving skills.
Qualifications
* Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field. * **2–4 years of experience** in digital marketing, preferably in fashion, retail, or e\-commerce. * Relevant certifications in Google Ads, Meta Blueprint, or Digital Marketing will be an advantage.
Key Performance Indicators (KPIs)
* Growth in website traffic and organic rankings. * Increase in qualified leads and online sales. * Improved Return on Ad Spend (ROAS). * Growth in social media engagement and followers. * Timely execution of marketing campaigns. * Monthly performance reporting with actionable insights.
Pay: ₹14,507\.84 \- ₹20,000\.00 per month
Work Location: In person
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