MBA Marketing Executive – WhatsApp, Email & LinkedIn Marketing
Company: KOKA Software Technology Pvt. Ltd. Job Type: Full-Time Experience: 0–1 Year / Freshers Qualification: MBA – Marketing / Digital Marketing / Business Administration Location: Chennai Department: Marketing & Lead Generation
About KOKA
KOKA Software Technology develops SaaS business software including ERP, CRM, HRMS, Accounting, Task & Project Management, Ticketing and Visitor Management Software.
We are looking for an energetic MBA Marketing Graduate to join our marketing team and take responsibility for WhatsApp Marketing, Email Campaigns and LinkedIn Marketing.
Key ResponsibilitiesWhatsApp Marketing
- Plan and execute WhatsApp marketing campaigns for KOKA products.
- Create attractive WhatsApp campaign messages.
- Promote KOKA ERP, CRM, HRMS, Accounting and other SaaS products.
- Create industry-specific campaigns for Manufacturing, Textile, Engineering, Food, Trading and Service businesses.
- Maintain and segment customer/prospect databases.
- Schedule campaigns and monitor responses.
- Follow up with interested prospects and pass qualified leads to the Sales Team.
- Maintain campaign reports including messages sent, delivered, responses, leads and demos generated.
- Use AI tools such as ChatGPT to create and improve campaign content.
Email Marketing
- Prepare and execute B2B email marketing campaigns.
- Create email subject lines, campaign content and CTAs.
- Develop campaigns for different industries and customer segments.
- Maintain email databases and prospect lists.
- Monitor email delivery, open rates, click rates and responses.
- Conduct A/B testing of subject lines and campaign content.
- Follow up with prospects who respond to campaigns.
- Prepare weekly email campaign reports.
LinkedIn Marketing
- Manage KOKA's LinkedIn marketing activities.
- Research target companies, industries and decision-makers.
- Identify relevant business prospects and target accounts.
- Create LinkedIn posts about KOKA products, ERP solutions, AI features and industry solutions.
- Support LinkedIn lead-generation activities.
- Engage with relevant business communities and decision-makers.
- Research potential customers and maintain prospect information.
- Coordinate with the Sales Team for LinkedIn-generated leads.
- Monitor LinkedIn engagement and lead performance.
AI-Based Marketing
- Use ChatGPT and other AI tools for:
- Marketing content creation
- Campaign ideas
- Email writing
- WhatsApp content
- LinkedIn posts
- Prospect research
- Competitor research
- Customer segmentation
- Marketing analysis
- Continuously identify new AI tools that can improve marketing productivity.
Lead Generation Responsibilities
The candidate will be responsible for generating B2B leads through:
- WhatsApp campaigns
- Email campaigns
- LinkedIn marketing
- LinkedIn prospect research
- Industry research
- Database building
- AI-assisted prospect identification
The candidate must work closely with the Sales Team to convert marketing leads into qualified prospects and product demos.
Daily Activities
- Build new B2B prospect database.
- Research target companies and decision-makers.
- Execute WhatsApp campaigns.
- Execute email campaigns.
- Research LinkedIn prospects.
- Publish/coordinate LinkedIn content.
- Respond to marketing enquiries.
- Share qualified leads with Sales.
- Update CRM/database.
- Monitor campaign performance.
- Prepare daily marketing activity report.
Key Performance Indicators (KPIs)Daily KPI
- New B2B prospects researched
- WhatsApp campaigns executed
- Email campaigns executed
- LinkedIn prospects identified
- LinkedIn activities completed
- Qualified leads generated
- CRM/database updated
- Follow-ups completed
Monthly KPI
Performance will be measured based on:
- Qualified B2B leads generated
- Product demos generated
- Marketing-to-sales conversion
- Email campaign performance
- WhatsApp campaign response rate
- LinkedIn engagement and leads
- New prospect database created
- Campaign quality and consistency
Required Skills
- MBA in Marketing / Digital Marketing / Business Administration.
- Excellent communication skills.
- Good English writing skills.
- Basic knowledge of WhatsApp marketing.
- Basic knowledge of email marketing.
- Basic knowledge of LinkedIn.
- Good internet research skills.
- Good Excel / Google Sheets knowledge.
- Interest in SaaS and technology products.
- Willingness to learn AI tools.
- Ability to work with targets.
Preferred Skills
- Experience with CRM software.
- Knowledge of email marketing platforms.
- Knowledge of LinkedIn Sales Navigator is an advantage.
- Knowledge of WhatsApp Business/API marketing is an advantage.
- Basic understanding of digital marketing.
- Experience using ChatGPT or other AI tools.
Ideal Candidate
We are looking for someone who is:
- Target-oriented
- Good at communication
- Creative in marketing
- Comfortable with technology
- Good at internet research
- Interested in AI
- Willing to learn SaaS products
- Comfortable working with daily activity targets
- Interested in B2B lead generation
Fresh MBA graduates are encouraged to apply.
Career Growth
MBA Marketing Executive → Senior Marketing Executive → Digital Marketing Manager → Marketing Manager / Growth Manager
Salary: ₹15,000 – ₹25,000 per month depending on skills and interview performance.
Additional: Performance-based incentives may be provided based on qualified leads and demo generation.
Pay: ₹15,000.00 - ₹25,000.00 per month
Benefits:
- Cell phone reimbursement
- Leave encashment
- Paid sick time
- Provident Fund
Work Location: In person