- Traffic & Setup Campaign: Mengunggah materi iklan (banner, video, native) ke Ad Server (seperti Google Ad Manager/GAM), mengatur targeting (geografi, perangkat, audiens), serta menetapkan pacing dan frequency capping.
- Tracking & Implementation: Memasang serta memverifikasi tag pelacak (impression pixels, click trackers, UT-M parameters, atau script 3rd party).
- Monitoring & Troubleshooting: Memantau penayangan iklan secara berkala, mengatasi masalah teknis (disapproved ads, under-delivery, atau kendala render materi iklan), dan meminimalkan keterlambatan penayangan (discrepancy).
- Optimization: Mengoptimalkan performa kampanye (CTR, conversion, viewability) melalui penyesuaian alokasi inventory atau kriteria targeting.
- Reporting & Reconciliation: Menyusun laporan performa (rutin maupun end-of-campaign) untuk klien/tim sales serta merekonsiliasi data angka penayangan (billable impressions).
- Inventory Management: Mengelola ad slots di platform digital dan mengatur konfigurasi jaringan programmatic (Header Bidding, Open Bidding, Ad Exchange).
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