Digital Marketing Executive

AP, INIndividual contributorFound Aug 15
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digital-marketingvideo-editingmeta-adssocial-mediacanvalead-generationcopywritinganalytics

We are looking for a creative and result-oriented Digital Marketing Executive to manage our digital marketing activities, including content creation, video editing, graphic designing, online advertising, lead generation, and customer follow-ups.

The ideal candidate should be comfortable working across social media, creative content, paid ads, and lead management.

Key Responsibilities

  • Create and edit videos for Instagram, Facebook, YouTube, and other platforms.
  • Generate short-form videos, reels, promotional videos, and advertisements using editing and AI tools.
  • Design social-media posts, banners, posters, thumbnails, and other marketing creatives.
  • Plan and publish regular content across social-media platforms.
  • Set up and manage Meta/Facebook & Instagram Ads.
  • Monitor ad performance, leads, budget, and cost per lead.
  • Generate and manage leads through digital marketing campaigns.
  • Follow up with leads through WhatsApp, phone calls, and other channels.
  • Maintain lead records and regularly update lead status.
  • Coordinate with the sales team to improve lead conversion.
  • Analyze campaign and social-media performance and prepare reports.
  • Research competitors, trends, content ideas, and new marketing opportunities.
  • Continuously test new creatives, videos, audiences, and advertising strategies.

Required Skills

  • Digital marketing fundamentals
  • Meta Ads Manager
  • Social-media management
  • Video editing
  • Canva / Photoshop or similar design tools
  • AI tools for content, image, and video generation
  • Basic copywriting and content creation
  • Lead generation and follow-up
  • Good communication skills
  • Basic Excel/Google Sheets knowledge
  • Analytical and problem-solving ability

Preferred

  • Experience running paid advertising campaigns
  • Experience creating Reels/Shorts
  • Knowledge of Google Ads
  • Experience with CRM or lead-management systems
  • Previous experience in a sales or lead-generation environment

What We Expect

The candidate should be hands-on and execution-focused. We are looking for someone who can take an idea, create the required creative/video, run the campaign, generate leads, follow up with those leads, and report the results.

Pay: From ₹12,000.00 per month

Work Location: In person

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KOPAQ Innovations Pvt. Ltd.Digital Marketing Executive
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