Assistant Marketing Manager — Kyrgies
Why Kyrgies
Kyrgies is a growing eCommerce brand specializing in natural wool footwear handmade by artisans in Kyrgyzstan. As a small business, our team works closely across marketing, eCommerce, customer experience, fulfillment, and day-to-day operations. This is a rare opportunity to own meaningful, visible work at a brand with a real story to tell — and to see firsthand how every part of a growing consumer business fits together.
Role Purpose
The Assistant Marketing Manager is the internal engine of Kyrgies' marketing: the hands-on owner of paid, owned, and earned media, responsible for executing and maintaining our annual marketing strategy in partnership with our lean internal team eComm/Operations team and external partners. This person should have a strong appetite for digital marketing — with a heavy focus on email marketing and paid digital advertising, both of which are executed in house — and the organizational muscle to keep the entire marketing ecosystem moving on schedule.
Responsibilities
- Execute and maintain the annual marketing strategy across paid, owned, and earned channels, in partnership with internal ops team and external agencies.
- Own email marketing end to end — campaigns, automated flows, and audience segmentation — as the primary in-house channel.
- Execute in-house paid digital marketing across platforms, including campaign setup, monitoring, and optimization.
- Support community management on Instagram: manage content calendar, drafting copy, engaging with comments, DMs, and our audience to build a two-way relationship with the brand.
- Make ongoing edits and updates to the website in Shopify — product pages, landing pages, and promotional content (full-stack development is not part of this role).
- Work with our external PR agency to keep press and earned-media initiatives moving forward.
- Own and manage the company's marketing calendar across all channels.
- Own and maintain the marketing results dashboard, tracking performance against goals and surfacing insights for the team.
Reporting Structure
This role reports to Kyrgies' external CMO, with a dotted line to the company's founder.
What You'll Need to Get the Job Done
- 1–3 years of marketing experience post-college, ideally with an eCommerce or consumer brand.
- Hands-on experience with email marketing platforms (Klaviyo or similar) — building campaigns, flows, and segments.
- Working knowledge of paid digital advertising platforms (e.g., Meta Ads Manager, Google Ads).
- Familiarity with Shopify and comfort making content and page edits.
- Strong written communication skills and a feel for brand voice on social media.
- Highly organized, deadline-driven, and comfortable managing multiple channels and partners at once.
- Analytical mindset — comfortable reading performance data and turning it into action.
- A self-starter who thrives with senior guidance but owns day-to-day execution independently.
Location and Schedule
Location: Kyrgies warehouse and offices, North Chesterfield, Virginia
Schedule: Full-time
Compensation & Benefits
$55-$65k/annually— commensurate with experience.
Benefits – health insurance, dental insurance, vision, matching 401(k), 4 weeks paid time off
Why You Should Apply
This role is a great opportunity for an early-career marketer ready to own the full digital marketing mix at a brand with a genuine story — handmade craft, natural materials, and deep roots in female-owned production in Kyrgyzstan. Because Kyrgies operates with a small, collaborative team, you'll get direct access to senior marketing leadership, real ownership of channels most managers wait years to run, and the chance to see your work show up in the results every week.
Pay: $55,000.00 - $65,000.00 per year
Benefits:
- 401(k) matching
- Health insurance
- Paid time off
Work Location: In person
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