Advocacy & Influence Manager, ColorWow - PPD

About the role

Hello, we’re L’Oréal, we’re not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.

A Day in the Life as the Advocacy \& Influence Manager for ColorWow, you will be the strategic force driving our brand to become the \#1 influencer and professional hair brand in Canada. Reporting to the Marketing Director, you will spearhead our influence and communication strategies, transforming trends into impactful campaigns that captivate both professionals and consumers. * Strategic Brand Leadership: You will develop and execute a 360° communication strategy to amplify Color Wow’s brand image, visibility, and reputation across Canada, ensuring consistency with our global vision. * Influence \& Campaign Orchestration: You'll lead integrated campaigns for major launches and events, manage all paid and earned influencer content, and keep the brand at the forefront of social trends, especially on TikTok and Instagram. * Relationship \& Media Management: You will build and nurture relationships with brand ambassadors, media partners, and key influencers, leading everything from contract negotiations to campaign execution. * Budget \& Performance Ownership: You'll have full ownership of the Advocacy \& PR budget, strategically allocating investments and analyzing performance to maximize brand reach and ROI.

We Are Looking For We are looking for a strategic and creative individual with a deep understanding of the social and digital landscape. You are a trend\-spotter and a relationship\-builder who thrives in a fast\-paced environment and is ready to make a significant impact. We're looking for someone who has: * Influence \& Advocacy Mastery: A proven track record of building and executing successful influence strategies, with deep expertise in managing TikTok and Instagram campaigns. * Strategic Communication: The ability to develop and implement 360° communication plans that build brand love and drive business results. * Stakeholder Management: Excellent negotiation and interpersonal skills to manage relationships with ambassadors, agencies, and internal teams. * Business Acumen: Strong budget management experience and an analytical mindset to drive ROI and present strategic plans to senior leadership. * Agility \& Creativity: The ability to stay ahead of trends, adapt quickly, and develop innovative campaigns that resonate in the Canadian market. * Fluency in English and French is required for this role in Montreal.

What’s In It For You * A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!) * Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal * An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated! * A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference

Who We Are L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone \& our planet.

At L'Oréal Professional Products Division, we have more than 115 years of avant\-garde to define the present and shape the future of professional beauty. We are an open space for innovation and technology while we take care of the planet, creating more hope and less waste, we create as unique experiences in every channel, just as unique as you are. We are the cutting edge.

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio\-economic and/or multicultural origins, health conditions, age, religion, or any other