HEAD OF PAID GROWTH & PERFORMANCE MARKETING – GOOGLE ADS & META ADS

HEAD OF PAID GROWTH & PERFORMANCE MARKETING – GOOGLE ADS & META ADS

ABOUT THE ROLE

We are seeking a highly capable Paid Growth & Performance Marketing professional to drive customer acquisition, improve advertising efficiency, and scale successful campaigns across digital channels.

This is a hands-on, results-oriented role for someone who understands how to turn advertising investment into measurable business outcomes. The successful candidate will combine strategic planning, campaign execution, data analysis, and continuous experimentation to identify and capture growth opportunities.

We are looking for a professional who can independently manage paid advertising campaigns, make informed budget decisions, and demonstrate the impact of their work through meaningful performance metrics.

KEY RESPONSIBILITIES

• Lead the development and execution of paid growth strategies across Google Ads, Facebook Ads, and Instagram Ads.

• Build, launch, manage, and optimize advertising campaigns throughout the entire campaign lifecycle.

• Develop customer acquisition strategies aligned with conversion, revenue, and business growth objectives.

• Manage advertising budgets, allocate spending efficiently, and identify opportunities to improve returns.

• Analyze campaign performance to identify profitable segments, underperforming campaigns, and opportunities for expansion.

• Scale successful campaigns through structured testing, audience development, and budget optimization.

• Optimize bidding strategies, targeting, creative assets, ad messaging, and campaign structures.

• Design and evaluate A/B tests to improve acquisition efficiency and conversion performance.

• Monitor key metrics, including ROAS, CPA, CPC, CTR, conversion rate, and customer acquisition cost.

• Develop prospecting, retargeting, and remarketing strategies across the customer journey.

• Evaluate new markets, audiences, and advertising opportunities to support business expansion.

• Work with creative and marketing teams to develop performance-focused advertising concepts.

• Ensure accurate conversion tracking, reliable measurement, and consistent campaign reporting.

• Translate campaign insights into actionable recommendations for continuous growth.

REQUIRED QUALIFICATIONS

• Proven hands-on experience in performance marketing, paid acquisition, media buying, or growth marketing.

• Strong practical expertise in Google Ads and Meta Ads Manager.

• Demonstrated experience managing advertising budgets and optimizing campaigns against measurable objectives.

• Strong understanding of customer acquisition funnels, conversion optimization, bidding strategies, and audience targeting.

• Experience analyzing campaign performance and making data-driven optimization decisions.

• Familiarity with Google Analytics 4, Google Tag Manager, Meta Pixel, conversion tracking, and attribution.

• Ability to evaluate campaign performance beyond surface-level metrics and understand business outcomes.

• Strong analytical, strategic thinking, and problem-solving skills.

• Ability to manage campaigns independently and take responsibility for assigned performance objectives.

WHAT MAKES A STRONG CANDIDATE

• You have personally managed and optimized paid advertising campaigns.

• You can explain your contribution to campaign results using specific examples and supporting data.

• You understand how to improve acquisition efficiency without relying on guesswork.

• You can identify campaign problems, develop testing plans, and measure the impact of changes.

• You know how to evaluate when to maintain, adjust, or scale advertising investment.

• You combine strategic thinking with the ability to execute campaigns directly.

PREFERRED EXPERIENCE

• Experience in e-commerce, fashion, retail, lifestyle, or consumer-facing businesses.

• Experience managing advertising campaigns across international markets.

• Experience scaling campaigns while monitoring acquisition costs and profitability.

• Experience with landing page testing, conversion rate optimization, and customer journey analysis.

• Experience communicating campaign performance and recommendations to stakeholders.

WHAT WE OFFER

• The opportunity to contribute to paid growth initiatives across multiple markets.

• Hands-on responsibility for campaign strategy, optimization, and performance analysis.

• A results-oriented environment focused on experimentation and continuous improvement.

• Competitive compensation based on experience, qualifications, and responsibilities.

• Opportunities for professional development in paid acquisition and performance marketing.

APPLICATION REQUIREMENTS

To help us assess your practical experience, please provide the following information.

• Which advertising platforms have you personally managed?

• What approximate monthly advertising budget have you handled?

• Which countries, markets, or industries have you targeted?

• What campaign objectives were you responsible for achieving?

• What measurable results have you delivered, such as ROAS, CPA, conversions, or revenue growth?

• Describe one campaign you improved significantly, including the challenge, your actions, and the results.

• Clarify which parts of the campaigns you managed directly and which were handled by other team members.

Candidates should be prepared to discuss their campaign experience, optimization decisions, and measurable results during the interview.

We value practical expertise, analytical rigor, accountability, and the ability to turn advertising data into effective business decisions.

Pay: ₹90,000.00 - ₹140,000.00 per month

Work Location: Remote

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