Lendlease is a real estate company with three deep capabilities – Investments, Development and Construction – which function individually to serve customers and markets but can easily function as one. We draw on this expertise to realise opportunities that create real value and returns for our partners and customers, as well as the communities who experience the places we shape.
Our investors and capital partners trust us as an active investment manager with an international remit. Through our development pipeline we create targeted, mixed-use projects in high-value markets, defined by large-scale urban renewal and long-term financial returns. Our construction capability continues our long-standing legacy as Australia’s most trusted construction partner. True collaboration and total certainty are foundations of every project we design and build.
For over 65 years, we continue to build the partnerships that lead to great investments and great places.
The Exchange TRX is a world-class experiential lifestyle destination that sits at the heart of Tun Razak Exchange, Kuala Lumpur's international financial district. With over 400 of the world's leading retailers, The Exchange TRX blends an immersive retail journey together with the beauty of nature through the 10-acre TRX City Park.
About the role
We are seeking an experienced and dynamic Marketing & Communications Manager to drive the mall's integrated marketing, brand communications, public relations and experiential marketing initiatives. This role will be responsible for conceptualising and delivering impactful marketing campaigns, developing engaging brand experiences, and executing high-profile events that drive footfall, customer engagement and business performance.
Working closely with internal teams, tenants, brand partners, agencies and media, the successful candidate will play a key role in elevating The Exchange TRX's brand positioning, strengthening stakeholder relationships and creating compelling experiences that reinforce the mall's position as a leading lifestyle and retail destination.
Key Responsibilities
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Develop and execute integrated marketing and communications strategies to strengthen the mall's brand positioning, visibility and customer engagement.
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Conceptualise, plan and deliver innovative marketing campaigns and promotional initiatives that drive footfall, sales and customer engagement.
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Lead the planning and execution of marketing events, experiential activations, seasonal celebrations and mall-wide campaigns, ensuring impactful delivery and memorable customer experiences.
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Identify and develop strategic brand partnerships, sponsorships and collaborations to enhance the mall's marketing initiatives and create added value for customers and tenants.
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Develop and execute PR and communications strategies to enhance the mall's brand reputation, visibility and engagement.
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Lead media relations activities, including media outreach, press releases, interviews, briefings and press events, to drive positive publicity and coverage.
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Build and maintain strong relationships with media, tenants, brand partners, local businesses and community stakeholders.
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Develop engaging content and communication materials across digital, social media, website, eDMs and other marketing channels to support integrated marketing campaigns.
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Oversee the mall's digital and social media platforms, ensuring consistent brand messaging and effective audience engagement.
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Lead crisis and issues management communications, ensuring timely, accurate and effective messaging.
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undefined Manage external agencies, creative partners, media partners and vendors to deliver impactful marketing and communications initiatives within agreed timelines and budgets.
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About You
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Bachelor's degree in Marketing, Mass Communications, Public Relations, Journalism or a related field.
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Minimum 6 years' experience in Marketing, Communications, Public Relations or a related discipline, preferably within the retail, shopping mall, property, hospitality or agency environment.
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Proven experience in conceptualising and executing integrated marketing campaigns, promotional initiatives and experiential events.
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Strong understanding of brand marketing, digital and social media, content development and communications strategies.
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Demonstrated experience in media relations, stakeholder management and partnership development.
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Excellent written and verbal communication skills, with strong copywriting and presentation abilities.
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Creative, commercially minded and able to translate marketing strategies into impactful campaigns and customer experiences.
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Strong project management skills, with the ability to manage multiple projects, stakeholders and budgets in a fast-paced environment.
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Strong interpersonal, organisational and relationship-building skills. Experience in crisis communications and reputation management will be an added advantage.
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We create award-winning urban precincts, new communities, retail precincts, and workplaces to the highest sustainability standards. We are also privileged to create essential civic and social infrastructure including state-of-the-art hospitals, universities and stadiums around the world.
Lendlease is a diverse, flexible and inclusive employer of choice. We engage, enable and empower our people. Inclusion sets us all up for success.
If you feel this position is suited to your skills, experience, and career aspirations, please apply on the link.
To find out more about us and to explore all other opportunities visit www.lendlease.com/careers
At Lendlease we offer workplaces that unite diverse minds; where respect, equitable treatment and equitable opportunity are just the norm. We value the unique experiences, perspectives and aspirations that every candidate brings. Lendlease remains committed to supporting under-represented groups and providing a wide range of inclusion initiatives, so that everyone is supported to thrive.
Lendlease welcomes applicants regardless of gender identity, ethnicity, people with a disability, sexual orientation, or life stage. If you do not meet all the criteria or require adjustments to proceed with your application, we encourage you to reach out for a further discussion.
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