Purpose:
- Interpret global/regional VM Guidelines and seasonal concepts for local execution
- Lead the planning, development and execution of affiliate visual merchandising packages.
- Ensure VM programs are consistent with key strategic choices in AOP & SBP and provide comfort and at the same time provide a positive shopping experience for consumers
- Coordinate the development of VM Development Plans for new and renewal stores
- Understand all the environments where the brand is exposed to the consumer and at the same time be able to specialize into a channel and specific needs
Key Metrics:
- Brand equity scores and marketing spend effectiveness (individual mix effectiveness)
- Brand objectives by segment, market share, revenue growth
- On-time and quality execution of store design
Robust network of competent and cost-effective pool of creative agencies successful in delivering results
Responsibilities:
- Has dotted line reporting relationship to CountryPresentation Lead
- Adapt and provide the integrated visual merchandising programs that are appropriate for each store and have consistency among product, messaging and retail presentation
- Select, produce and distribute market-right VM materials considering cost, delivery, store environment, etc.
- Provide VM Training to Sales Promoters, Account Executives, VM Teams, and Franchisees for right execution of VM programs.
- Understand changes to BVPs, DDGs, product architecture and focus that would impact VM of the brand.
- Open, renewal and re-location of existing doors through close cooperation with interior specialist & sales team.
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