Senior Marketing Analytics Consultant
About the role
We are looking for an experienced Marketing Analytics Consultant to lead the development of marketing analytics and measurement capabilities in an international organisation. The role combines strategic planning with hands-on work across data, marketing technology and performance optimisation.
Key responsibilities
- Define and implement the marketing analytics strategy and roadmap.
- Develop customer segmentation, lead scoring and conversion analysis.
- Manage marketing measurement across digital channels, CRM and marketing automation.
- Oversee GA4, Google Tag Manager, tracking standards and consent management.
- Analyse campaign performance, customer journeys and marketing effectiveness.
- Support SEO and emerging GEO/AEO initiatives.
- Develop marketing data models and reporting solutions using Snowflake and SQL.
- Drive data integration and explore AI-powered analytics and MCP solutions.
- Coordinate external agencies and collaborate with marketing, sales and technology teams.
- Identify opportunities to improve campaign performance and conversion rates.
Requirements
- Strong experience in marketing analytics and measurement.
- Hands-on knowledge of GA4 and Google Tag Manager.
- Good understanding of Snowflake, SQL and data modelling.
- Experience with Salesforce Sales Cloud and/or Marketing Cloud.
- Knowledge of SEO and modern search optimisation approaches.
- Experience with segmentation, lead scoring and campaign performance analysis.
- Ability to translate complex data into actionable business recommendations.
- Strong communication and stakeholder management skills.
- Ability to combine strategic thinking with hands-on execution.
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