Communications and Market Lead

Communications & Markets Lead

PATENT 5 DISTILLERY | DETAILED POSITION DESCRIPTION

Location: 108 Alexander ave, Winnipeg, Manitoba

Employment: Full-time, salaried

Reports to: General Manager

Supervises: Market team

Position Summary

The Communications & Markets Lead owns the day-to-day coordination and execution of Patent 5’s external communications, content, marketing campaigns, farmers markets, craft shows and supporting events. This hands-on leadership role combines strong creative execution with disciplined retail operations, staff supervision, customer service and revenue development. The Lead ensures the brand is consistently represented across digital channels and in person, while improving systems, accountability and results.

Communications & Marketing Campaigns

• Build and maintain an integrated content, communications and campaign calendar across social media, email, website, markets and events.
• Plan, write, publish and evaluate social media content; respond to audience engagement and maintain a consistent Patent 5 brand voice.
• Create and distribute newsletters, email campaigns and customer updates; maintain appropriate contact-list practices.
• Develop and execute launch plans for new products, seasonal promotions and established products, including creative assets, schedules and follow-up reporting.
• Manage the general info@ inbox: triage inquiries, respond professionally, coordinate with appropriate teams and ensure timely follow-up.
• Support website updates, partner promotions, event communications and other outward-facing materials.

Content Creation & Design

• Photograph products, staff, events, markets and production activity; capture and edit short-form videos.
• Design social graphics, posters, signage, menus, price sheets, product information and basic print-ready materials.
• Write product, staff and company bios and clear promotional copy.
• Maintain an organized, reusable library of approved photos, videos, templates, brand files and campaign assets.
• Identify useful content opportunities in day-to-day operations and proactively gather assets.

Markets Leadership & Operations

• Recruit, interview, onboard, train, schedule, supervise and coach staff for farmers markets and craft shows across Manitoba.
• Plan market participation, staffing, transportation, load-in/load-out, display layout, equipment, signage and supplies.
• Maintain documented market checklists, operating procedures, training standards and contingency plans.
• Ensure each team has appropriate product, tasting supplies where permitted, materials and current pricing information.
• Personally work selected high-volume, new or strategically important markets, including weekends as required.
• Maintain relationships with market organizers; identify, assess and recommend new opportunities based on fit, cost and expected return.
• Ensure a consistently professional customer experience and brand presentation at every market.

Inventory, Cash & Compliance

• Forecast and allocate product for each market in coordination with Production and Sales.
• Track opening inventory, transfers, sales, returns, breakage and ending stock; investigate discrepancies promptly.
• Reconcile Square sales, cash receipts, refunds and staff reports; maintain cash floats and accurate cash box balances.
• Prepare and complete weekly cash deposits in accordance with company controls; escalate irregularities.
• Coordinate and obtain required LGCA market-specific approvals or temporary retail authorizations, and maintain records of market compliance requirements.
• Maintain accurate sales, labour, fees, inventory and profitability reporting by market.

Events & Corporate Sales

• Assist with planning and execution of in-house experiences, off-site festivals, tastings, promotional events and larger markets.
• Coordinate event logistics, staffing support, signage, communications, content capture and post- event follow-up.
• Support corporate gifting and holiday sales through collateral, customer inquiries, outreach, follow- up and coordination of orders.
• Identify and bring forward opportunities for new events, partnerships, group sales and corporatecustomers.

Cross-Functional Leadership & Accountability

• Work closely with the General Manager, Sales Manager, Bar Manager and Production to align launches, promotions, staffing and product availability.
• Attend production or planning meetings when required; flag product shortages, scheduling risks and opportunities early.
• Own assigned projects from planning through execution, measurement and follow-up; present improvements and practical solutions.
• Communicate clear expectations to market staff and report results, issues and priorities to management.
• Perform other reasonable duties assigned by the General Manager within communications, marketing, markets, events and corporate sales.

Required Qualifications

• Demonstrated experience in retail, sales or hospitality, including direct customer-facing work.
• Demonstrated social media management/content creation experience and a design background, supported by examples or a portfolio.
• Own reliable vehicle suitable for transporting market materials, and a valid Manitoba driver’s licence with a satisfactory driving record.
• Valid Manitoba Smart Choices certification required before beginning duties involving alcohol sales or service.
• Legally entitled to work in Manitoba.
• Satisfactory criminal record check, assessed in relation to the responsibilities of the role.
• Ability to safely lift and transport products and equipment weighing up to 50 lb
• Strong organizational, written communication, problem-solving, scheduling and team leadership skills.
• Comfort with spreadsheets, sales reconciliation, inventory systems and digital tools.
• Availability for on-site work, early market starts, evenings and weekends as business needs require.

Preferred Assets

• Experience recruiting, training or supervising casual/event staff.
• Square POS, Canva/Adobe tools, email marketing platforms and basic website content management.
• Experience with regulated alcohol retail, licensing and Manitoba craft beverage markets.
• Experience evaluating sales performance, market profitability or corporate sales opportunities.

Measures of Success

• Reliable Communications calendar
• Timely and effective product launches
• Quality and consistency of creative output
• Market revenue and contribution after direct costs
• Inventory and cash reconciliation accuracy
• Effective staffing and training
• Licensing compliance
• New market opportunities
• Measurable event and corporate sales support
• Specific KPIs and bonus criteria will be established
• separately.

Working Conditions

Primarily in-house in Winnipeg with regular off-site markets and events throughout Manitoba. Some travel, early mornings, evenings and weekends are required. Mileage for approved markets and events outside Winnipeg will be reimbursed under company policy; mileage for travel within Winnipeg is not reimbursed. A downtown parking space will be provided. This description may evolve reasonably as the business grows.

Pay: $52,000.00-$60,000.00 per year

Benefits:

• Company events
• Disability insurance
• Flexible schedule
• Mileage reimbursement
• Paid time off
• Store discount

Application question(s):

• In your opinion, what is the difference between service and hospitality?
• What languages do you speak?
• What is the project you worked on that you are the most proud of?

Work Location: In person

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