Responsibilities :
- Execute and optimize digital advertising campaigns to ensure maximum performance.
- Manage advertising budgets in alignment with target CPL (Cost Per Lead) and lead volume objectives.
- Oversee end-to-end ads management, including planning, placement, monitoring, and optimization.
- Manage multi-channel platforms, including:
1. Meta Ads (Facebook & Instagram)
2. Google Ads & YouTube
3. TikTok Ads- Conduct A/B testing and funnel optimization to improve conversion rates.
- Analyze ad performance using key metrics such as CTR, CPL, and Conversion Rate.
- Prepare and deliver reports on a daily, weekly, and monthly basis.
- Collaborate with the Business Development Team to design and implement effective ad campaigns.
- Coordinate with the Marketing Team to monitor and improve the quality of generated leads.
Requirements
- Bachelor's Degree in Communication, Marketing, Journalism, or a related field
- Minimum 1 year of experience as a Digital Marketer or Performance Marketer
- Proficiency in multi-platform Ads Managers (Meta, Google, TikTok, etc.).
- Strongly data-driven and analytical; must be able to justify budget allocations and scaling through data
- Prior experience in an Advertising Agency, specifically focusing on Online Ad Campaigns and Digital Ads.
- Proven track record of managing large-scale budgets and hitting aggressive performance targets.
- Experience in Lead Generation within the Financial Industry is a significant plus
- Technical expertise in setting up and utilizing Meta Pixel for tracking and conversion optimization
- Deep understanding of the Full-Funnel marketing approach, from top-of-funnel awareness to bottom-of-funnel conversions
Jenis Pekerjaan: Penuh Waktu
Pengalaman:
- Digital Marketing: 1 tahun (Diwajibkan)
Lokasi:
- Tangerang (Diutamakan)
Lokasi Kerja: Tatap muka
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