E-commerce Specialist

MID-LEVEL E-COMMERCE & DIGITAL MARKETING COORDINATOR

Employment Type: Full-time Experience: 2–4 years Salary: R18,000–R22,000 per month, depending on experience.

ABOUT THE ROLE

We are looking for a creative, organised, proactive and commercially minded E-commerce & Digital Marketing Coordinator to join our growing business.

The successful candidate will be responsible for managing and maintaining our online store, coordinating social media activities, creating digital content, updating product listings and implementing online marketing campaigns.

The role will also involve assisting with customer service, monitoring online orders and helping drive the growth of the company's online sales.

We are looking for someone who understands the relationship between digital marketing, e-commerce and sales. The ideal candidate must be able to work independently, take initiative and manage multiple responsibilities in a growing business environment.

Initially, this will be a hands-on position where the successful candidate will manage most of the day-to-day e-commerce and marketing activities themselves. As the business grows and additional junior employees are introduced, the candidate will be expected to take on greater responsibility for coordinating, delegating and overseeing the work of the team.

This is an opportunity for someone who wants to grow with the business and eventually take ownership of the e-commerce and digital marketing function.

KEY RESPONSIBILITIES1. E-commerce Website Management

• Manage and maintain the company's e-commerce website.
• Upload new products, images and product descriptions.
• Edit, resize and optimise product images for online display.
• Write and update product descriptions to ensure they are informative, accurate and appealing.
• Update product pricing, specifications, categories and stock availability.
• Maintain website banners, promotions and featured products.
• Ensure product information is accurate and consistently presented.
• Monitor the website for outdated information, errors and missing content.
• Assist with improving website layout, navigation and customer experience.
• Identify opportunities to improve website performance and conversion rates.

2. Social Media Management

• Manage the company's social media platforms, including Facebook, Instagram and TikTok.
• Create, schedule and publish regular social media content.
• Develop engaging posts, stories, reels and promotional content.
• Showcase products, new arrivals, special offers and promotions.
• Maintain consistent branding and communication across all platforms.
• Respond to comments, direct messages and customer enquiries.
• Monitor social media engagement and identify opportunities to grow the audience.
• Research competitors, industry trends and relevant content ideas.
• Develop a consistent social media content calendar.

3. Digital Marketing & Promotions

• Assist with planning and implementing digital marketing strategies.
• Coordinate promotional campaigns and special offers across the website and social media.
• Set up and manage Facebook and Instagram advertising campaigns.
• Assist with Google advertising where applicable.
• Drive traffic to the online store through social media and digital marketing.
• Monitor advertising performance and optimise campaigns within the allocated marketing budget.
• Identify opportunities to increase customer engagement, enquiries and online sales.
• Assist with seasonal campaigns, product launches and promotional activities.
• Monitor marketing analytics and prepare performance reports.
• Recommend new marketing initiatives to improve brand awareness and revenue.

4. Content Creation & Brand Management

• Create marketing graphics and promotional material using Canva or similar tools.
• Edit product images and basic promotional videos.
• Develop engaging captions, product descriptions and marketing copy.
• Assist with product photography and visual content.
• Ensure the company's branding remains consistent across all digital platforms.
• Maintain an organised library of product images and marketing content.
• Ensure all content is professional, engaging and aligned with the company's brand identity.

5. Customer Service & Online Orders

• Respond to customer enquiries via WhatsApp, email, social media and other communication channels.
• Assist customers with product information, pricing and availability.
• Provide professional and friendly customer service.
• Monitor and assist with incoming online orders.
• Follow up on customer enquiries and potential sales.
• Coordinate with the warehouse or dispatch team regarding orders.
• Assist with delivery queries, returns and exchanges.
• Identify opportunities to improve the online shopping experience and customer retention.

6. Reporting & Performance Monitoring

• Monitor website traffic and online store activity.
• Track social media growth, reach and engagement.
• Monitor the performance of digital marketing campaigns.
• Track advertising spend and return on advertising investment.
• Identify popular products and successful promotions.
• Provide regular reports on marketing activities and online performance.
• Make recommendations to improve website performance and online sales.
• Monitor progress against agreed sales and marketing targets.

7. Team Coordination, Delegation & Supervision

As the business grows, the successful candidate will be expected to take on responsibility for coordinating and overseeing junior e-commerce, marketing and administrative staff.

Responsibilities will include:

• Allocate and delegate daily tasks to junior team members.
• Provide guidance, training and support to junior employees.
• Oversee product uploads, website updates and social media content prepared by junior staff.
• Ensure delegated tasks are completed accurately and within agreed deadlines.
• Review the quality and consistency of work produced by team members.
• Establish efficient workflows and processes for day-to-day e-commerce and marketing activities.
• Monitor team productivity and ensure responsibilities are clearly assigned.
• Take ownership of the overall output and performance of the e-commerce and digital marketing function.
• Identify opportunities to improve team efficiency as the department expands.

EXPERIENCE & REQUIREMENTS

• 2–4 years of experience in e-commerce, digital marketing, social media management or a similar position.
• Previous experience managing or maintaining an e-commerce website.
• Knowledge of Shopify, WooCommerce or similar e-commerce platforms.
• Good understanding of Facebook, Instagram and TikTok.
• Experience using Canva or similar graphic design tools.
• Basic knowledge of Meta Business Suite and paid social media advertising.
• Understanding of digital marketing principles and online sales.
• Experience creating social media content and promotional campaigns.
• Good written communication and copywriting skills.
• Strong computer literacy.
• Good organisational and time-management skills.
• Ability to work independently and manage multiple responsibilities.
• Previous experience coordinating projects, training colleagues or supervising junior staff would be advantageous.

PERSONAL ATTRIBUTES

The ideal candidate should be:

• Creative with an eye for detail and visual presentation.
• Proactive and willing to take initiative.
• Organised, reliable and responsible.
• Commercially minded with an interest in generating sales.
• Analytical and comfortable working with performance data.
• Confident in making recommendations and implementing ideas.
• A good communicator with a customer-focused approach.
• Adaptable and comfortable working in a fast-paced startup environment.
• Able to work independently while also developing and managing a team as the business grows.
• Willing to take ownership and accountability for their responsibilities.

KEY PERFORMANCE INDICATORS (KPIs)

Performance will be measured against:

• Successful management and maintenance of the online store.
• Accuracy and quality of product listings and descriptions.
• Consistency and quality of social media content.
• Growth in website traffic and social media reach.
• Generation of customer enquiries and qualified leads.
• Growth in online sales and conversion rates.
• Effectiveness of marketing campaigns and advertising spend.
• Improvement in customer engagement and shopping experience.
• Ability to identify and implement opportunities to grow online revenue.
• Ability to develop efficient workflows and successfully delegate responsibilities as the team expands.

GROWTH & DEVELOPMENT OPPORTUNITY

This position offers the opportunity to grow alongside the business.

Initially, the successful candidate will be responsible for managing and executing the majority of the company's e-commerce and digital marketing activities independently.

As the business expands and additional junior staff are employed, the role will evolve to include greater responsibility for team coordination, task delegation, training, supervision and overall departmental performance.

We are looking for someone who has the potential to grow into an E-commerce & Digital Marketing Manager role.

HOW TO APPLY

Interested candidates should submit their CV together with examples of their previous work, where available.

Please include:

• Examples of e-commerce websites or online stores you have managed.
• Links to social media accounts you have worked on.
• Examples of marketing content or campaigns you have created.
• A brief summary of your relevant experience.
• Details of any previous team coordination or supervisory experience.

Email: admin@lunarmart.co.za Subject: Application – E-commerce & Digital Marketing Coordinator

Only shortlisted candidates will be contacted.

Pay: R12 000,00 - R18 000,00 per month

Work Location: In person

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