Role Summary:
If you believe great design happens where creativity, technology, storytelling, and visual craft come together, Lemon Yellow is the place for you.
We’re looking for a Senior Visual Designer with 7+ years of experience to lead visual design across our brand, marketing, culture, and communication initiatives. The ideal candidate combines strong visual design fundamentals with advanced Figma expertise and hands-on experience with AI-powered image generation and emerging creative technologies.
You’ll take ideas from concept to execution, experiment with new tools and workflows, create compelling visual narratives, and help build a distinctive and consistent visual language for the brand.
Key Responsibilities
Visual Design & Creative Direction
- Lead visual direction across internal branding, marketing campaigns, culture initiatives, recruitment, events, and brand communications.
- Translate briefs, business objectives, and abstract ideas into strong visual concepts and compelling narratives.
- Create high-quality visual assets for social media, websites, presentations, campaigns, events, emailers, and internal communications.
- Develop and maintain a consistent visual language across different formats and touchpoints.
- Explore emerging visual trends, styles, formats, and technologies to continuously evolve the brand.
- Present and articulate creative concepts clearly to stakeholders and incorporate feedback effectively.
Figma & Design Systems
- Demonstrate advanced hands-on expertise in Figma, including Auto Layout, Components, Variables, Grids, Effects, Boolean Operations, responsive layouts, and design systems.
- Use Figma to create scalable, structured, and production-ready visual systems and templates.
- Leverage Figma Buzz to build scalable templates for emailers and other repeatable marketing and communication formats.
- Stay current with Figma’s latest features, plugins, and capabilities and identify opportunities to improve creative workflows and efficiency.
AI & Emerging Creative Technologies
- Use AI-powered image-generation and creative tools as an integral part of the visual design process.
- Experiment with AI to develop concepts, generate imagery, explore visual directions, and accelerate creative production.
- Build structured and repeatable AI workflows that can scale across projects and teams.
- Work with node-based AI workflows and creative platforms such as Figma Weave, Higgsfield, Magnific Spaces, or similar emerging tools.
- Explore AI MCPs and app integrations to connect creative tools and automate parts of the design workflow.
- Evaluate emerging AI tools and identify practical applications that improve creative quality, speed, and scalability.
Adobe & Motion
- Strong hands-on expertise in Adobe Creative Suite, particularly Photoshop and Illustrator.
- Use Photoshop for image compositing, manipulation, retouching, cleanup, and AI-assisted image creation.
- Use Illustrator to create and refine vector-based visual assets and illustrations.
- Basic knowledge of After Effects is a bonus, particularly for working with styleframes and motion workflows.
What are we looking for
- 7+ years of professional experience in Visual Design, Brand Design, or a related creative discipline.
- Advanced hands-on expertise in Figma.
- Strong understanding of typography, composition, visual hierarchy, colour, imagery, layout, and branding.
- Hands-on experience with AI-powered image generation and creative tools.
- Ability to integrate AI meaningfully into professional creative workflows rather than using it only for experimentation.
- Strong conceptual thinking and the ability to turn abstract ideas into compelling visual solutions.
- Strong understanding of brand consistency and visual storytelling across multiple formats.
- Ability to learn, experiment with, and adopt emerging creative technologies quickly.
- Strong communication, presentation, collaboration, and stakeholder-management skills.
- Experience mentoring designers or leading creative initiatives is an advantage.
- A design-related degree or equivalent professional experience is preferred.
- A strong portfolio showcasing visual design, creative direction, branding, visual storytelling, and experimentation with AI/ emerging technologies.
What will make you stand out
- You combine design craft with technology and experimentation.
- You know when to use AI to enhance creativity—not simply to automate it.
- You can build scalable visual systems instead of creating one-off assets.
- You are comfortable moving between concept development, visual design, AI experimentation, and execution.
- You actively explore new tools and are excited about shaping the future of creative workflows.
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