- Manage and optimize paid advertising campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, and other digital channels to achieve user acquisition and business growth objectives.
- Execute end-to-end campaign activities, including campaign setup, media buying, audience targeting, budget allocation, bid strategy, A/B testing, and performance optimization.
- Monitor and analyze campaign performance, providing actionable insights to improve key metrics such as CTR, CVR, CPC, CPA, and CAC.
- Collaborate with Creative, Product Marketing, and Data teams to develop, launch, and optimize high-performing campaigns.
- Identify new growth opportunities by evaluating market trends, competitor activities, audience insights, and emerging advertising platforms.
- Prepare campaign performance reports and communicate insights, recommendations, and next steps to relevant stakeholders.
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