We are having an opening of Growth Marketing Manager/ Performance Marketing Manager with our organization Mamily Technology Pvt. Ltd. Please find below Job Description for your reference.
Title: Manager – Performance Marketing
Description:
We are hiring for Mamily Technology Pvt. Ltd. (An off-shoot of RAL Group). Mamily replaces reactive care with proactive and continuous care in the areas of Parenting and Maternity. Our holistic and personalized solution empowers people in decision making thereby making the journey from help to health. This is delivered through technology via the following; Evidence based specific programs developed by global experts to give them decisive knowledge to empower them in decision-making family trained personal care guides for 1 on 1 hand holding expert moderated anonymous chat groups on area specific topics. Regular interactions with experts from across the globe for specific help.
We have an opening for the position of Manager – Performance Marketing based at our corporate office at Okhla Phase - 2, Delhi.
Key Responsibilities:
· Manage all digital campaigns, including SEM, SMM, email, push, and SMS campaigns, to generate high-quality leads from ideation to media planning to optimization and performance analysis.
· Drive marketing programs that are highly targeted basis content affinity of relevant segmented audience cohorts.
· Running ads on Facebook, Instagram, Google, etc. with proper monitoring and analytics.
· Manage all efforts and goals for digital paid media: SEO, SEM, Display, Paid Social, App Install, Affiliate, Direct buys, etc.
· Establish processes for monitoring, measurement, and optimization through institutionalizing performance marketing metrics that correlate to business impact.
· Institute data-driven decision-making processes, regularly analyzing key performance metrics such as CTR, LPV%, CPA, Hook Rate, Engagement Rate, and ROI to fine-tune strategies and maximize ROI.
· Drive digital marketing efficiencies and reach through continuous communication testing (a/b), innovation using different platforms and new products/formats, active co-creation and planning with Google/FB/others as partners.
· Capable of doing RCA independently and identifying issues & trends across campaigns and various performance channels.
· Researching actively on the latest and best practices in performance marketing and updating management with the same.
Requirements:
· 3+ years of experience with lead generation in performance marketing, programmatic advertising, and digital campaign management.
· Experience in handling large-scale campaign planning, optimization for both performance and brand impact.
· Thorough understanding and hands-on experience of Bid Optimizers, RTB, DSPs, Ad Exchanges, DMPs, Audience targeting/segmentation, Web Analytics tools like Google Analytics, Google AdWords, Matomo, Appsflyer, etc.
· Varied industry exposure in running PPC, Affiliates, and Display campaigns focusing on lead generation, e-commerce conversions and branding.
· Logically sound, hustler and enthusiastic about working in a fast-paced growth oriented environment.
· Strong analytical and problem-solving skills.
· Healthy business intellect to churn out faster and sustainable profits.
· Tenacity and sense of urgency; ability to make things happen quickly with large, less nimble partners and/or teams.
For details about our organization you may visit our website – www.mamily.in
Pay: ₹40,000.00 - ₹60,000.00 per month
Benefits:
- Paid sick time
- Paid time off
- Provident Fund
Ability to commute/relocate:
- Okhla, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Preferred)
Experience:
- Performance marketing: 3 years (Preferred)
- Google AdWords: 3 years (Preferred)
- SEM: 3 years (Preferred)
Work Location: In person
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