Manulife is seeking a Customer Data Platform (CDP) Business Analyst with experience in customer segmentation and audience building, to join our team. In this role, you will work on the planning and delivery of Adobe CDP campaigns, collaborating closely with MarTech engineers and business analysts in Data Activation & Segmentation team, as part of Global Digital Marketing. You will be part of the squad delivering enhancement of our digital marketing capabilities by driving Personalization. The C…
ManulifeActive opening
Business Analyst - Customer Data Platform (CDP)
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customer data platformadobe cdpsegmentationaudience buildingmarketingpersonalizationcollaboration
ManulifeBusiness Analyst - Customer Data Platform (CDP)
Apply to this job