Schedule: Monday - Saturday
Reports to: Senior Operations Manager
Other Reporting Line: General Manager
JOB SUMMARY
The Marketing and Leasing Officer is responsible for driving property occupancy through effective marketing, lead generation, and leasing activities. The role involves identifying and developing potential leasing opportunities, building relationships with prospective tenants and business partners, and managing the leasing process from initial inquiry to contract signing and move-in.
The position also supports the development and execution of marketing initiatives, monitors market trends and competitor activities, and works closely with internal departments to ensure a smooth and efficient leasing experience for tenants.
JOB RESPONSIBILITIES
1. Sales and Business Development
- Generate, identify, and qualify potential leasing leads through online platforms, referrals, walk-in inquiries, brokers, and other marketing channels.
- Develop and maintain partnerships with corporate clients, real estate brokers, relocation agencies, and other potential business partners to expand leasing opportunities.
- Build and nurture relationships with corporate accounts to secure long-term leasing arrangements and generate referrals.
- Conduct business development activities, including networking, client visits, and participation in relevant industry events.
- Respond promptly to prospective tenant inquiries and conduct consistent follow-ups to convert leads into successful leasing transactions.
- Maintain accurate records of leads, prospects, corporate accounts, and sales activities using the company's tracking system.
- Achieve established leasing targets and occupancy objectives.
2. Client Engagement and Leasing Management
- Conduct property viewings and present available units, facilities, amenities, and leasing packages to prospective tenants.
- Provide clear and accurate information regarding rental rates, lease terms, property policies, and move-in requirements.
- Assist prospective tenants throughout the leasing process, including application submission, document collection, screening coordination, and contract signing.
- Build and maintain positive relationships with prospective and existing tenants by providing responsive and professional customer service.
- Address leasing-related inquiries and coordinate with relevant departments to facilitate tenant requirements and concerns.
3. Marketing and Property Promotion
- Assist in developing and implementing marketing initiatives to promote available properties and increase leasing inquiries.
- Create, prepare, and publish property advertisements across digital platforms, including Facebook Marketplace, Facebook Groups, Instagram, TikTok, and other relevant channels.
- Monitor the performance of property listings and recommend improvements to maximize visibility, engagement, and lead generation.
- Participate in promotional campaigns, leasing events, property open houses, and other marketing activities as required.
4. Leasing Administration and Coordination
- Prepare and process leasing documents, contracts, and other necessary paperwork accurately and within established timelines.
- Maintain organized tenant records and ensure proper documentation of leasing transactions.
- Prepare periodic reports on leasing performance, lead generation, conversion rates, occupancy levels, and market feedback.
- Coordinate with Property Management, Finance, and Maintenance teams to facilitate tenant move-ins and ensure smooth leasing operations.
5. Market Research and Analysis
- Monitor competitor properties, prevailing rental rates, market conditions, and industry trends.
- Gather market feedback and identify opportunities to improve property positioning and leasing performance.
- Provide recommendations on rental pricing, promotional strategies, and other initiatives to improve occupancy and competitiveness.
JOB REQUIREMENTS
General Requirements
- Bachelor's degree in Business Administration, Marketing, Real Estate Management, Hospitality Management, or any related field.
- At least one (1) year of experience in leasing, sales, real estate, property management, or customer service is preferred.
- Fresh graduates with strong communication, interpersonal, and sales aptitude are encouraged to apply.
- Excellent communication, interpersonal, negotiation, and customer service skills.
- Strong sales orientation with the ability to generate leads, convert prospects, and achieve leasing targets.
- Proficient in Microsoft Office applications and familiar with CRM or property/rental management systems.
- Highly organized, detail-oriented, and capable of managing multiple prospects and leasing transactions simultaneously.
- Willing to work on weekends, holidays, and flexible schedules depending on operational requirements.
Technical Competencies
- Sales and Negotiation
- Lead Generation and Conversion
- Customer Relationship Management
- Marketing and Property Promotion
- Business Development and Networking
- Communication and Interpersonal Skills
- Organization and Time Management
- Problem-Solving and Decision-Making
- Attention to Detail
- Proficiency in Microsoft Office and Google Workspace
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