Job Summary

IMAS Kuala Lumpur is seeking a proactive and creative Marketing Executive to implement

marketing initiatives across digital platforms, promotional materials, and school

communications. This role plays a key part in upholding brand presence, school events, and

day-to-day marketing operations under the guidance of the Marketing Manager.

Key Responsibilities

1. Digital Marketing & Social Media

Manage the school's social media platforms, including Facebook, Instagram, TikTok

and YouTube.

Plan, create, schedule and publish engaging content aligned with the school's brand

and marketing objectives.

Execute and monitor digital advertising campaigns, including Meta Ads, audience

targeting and budget optimisation.

Monitor digital trends, audience engagement and social media performance.

2. Creative Content & Multimedia

Design marketing materials, including social media visuals, posters, digital

advertisements and promotional collateral.

Plan, shoot and edit photography and video content for school events, campaigns and social media
Produce engaging short-form videos, Reels and TikTok content.
Ensure creative materials maintain brand consistency and professional quality.

3. Marketing Campaigns & Communications

Support the planning and execution of marketing campaigns, student recruitment

initiatives, Open Days and promotional activities.

Contribute creative ideas, campaign concepts and storytelling content to strengthen

the school's brand presence.

Develop marketing copy and promotional materials for digital and offline platforms.
Coordinate with internal departments and external parties to ensure timely

campaign execution.

4. School Events & Coordination

Provide photography, videography and promotional coverage for school events and

activities.

Work closely with teachers, academic departments, Admissions and other

stakeholders to gather marketing content.

Manage assigned projects, content schedules and marketing deliverables.
Ensure student-related content complies with school media consent, privacy and

safeguarding requirements.

5. Marketing Performance & Reporting

Track social media and campaign performance, including reach, engagement,

enquiries and advertising results.

Prepare regular marketing performance reports and campaign updates.
Maintain content calendars, marketing records and campaign trackers.
Monitor competitor activities and recommend improvements to marketing initiatives.

Requirements

Diploma or Bachelor's Degree in Marketing, Mass Communication, Digital Media,

Multimedia or a related field.

Preferably 2–3 years of relevant experience in marketing, digital marketing or

content creation.

Proficient in Canva, CapCut or other graphic design and video editing tools.
Good photography, videography, video editing and creative content development

skills.

Practical knowledge of Meta Ads Manager, digital advertising and social media

analytics.

Strong understanding of social media platforms, digital trends and audience

engagement.

Good English communication, copywriting and interpersonal skills.
Experience working with children or in the education industry environment is an

added advantage.

Creative, proactive, detail-oriented and able to work independently while managing

multiple deadlines.

Strong coordination skills and willingness to support school events when required.

Pay: RM3,000.00 - RM3,500.00 per month

Application Question(s):

How long is your notice period?
What is your expected salary?

Work Location: In person

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