AI Marketing & Growth Manager
Salary: £30,000 base + performance commission
Shire Hospitality Group is building a new kind of marketing function.
We are not looking for someone to simply manage social media, post a few times a week, or hand work to multiple external agencies.
We are looking for an ambitious, commercially minded Marketing & Growth Manager who wants to build and operate a modern, marketing function across a growing group of businesses.
This is a broad, high-ownership role spanning multiple sectors, multiple brands and multiple marketing disciplines.
You will work across businesses in hospitality, weddings and events, wellness, healthcare and catering, with responsibility for helping shape how each brand grows, communicates and converts customers.
The opportunity is ideal for someone who is excited by the direction marketing is moving in and wants to be at the forefront of using AI to make a small team capable of producing the output of a much larger traditional marketing department.
The Role
You will take day-to-day ownership of marketing activity, working closely with the Group Director and individual businesses to turn commercial objectives into effective marketing campaigns.
This will initially be a highly hands-on role.
You will be responsible for building systems, creating campaigns, producing content, improving digital presence, using AI tools intelligently and continuously finding better and more efficient ways to grow the businesses.
What You Will Cover
Your remit will include:
- Social media strategy and execution across multiple brands
- Content creation and content planning
- Email marketing and CRM campaigns
- Google Business Profile and local search
- SEO and organic website growth
- AI search optimisation
- Paid social and digital advertising
- Website content and conversion improvement
- Campaign development
- Lead generation
- Customer retention and reactivation
- Marketing automation
- Reporting and analytics
- Competitor research
- Brand development
- Photography and video coordination
- AI-assisted design and creative production
- Building repeatable marketing systems across the group
That variety is a major part of the role.
AI Will Be Central to the Job
We want this person to help us build an AI-first marketing operating system.
You should already have experience using AI within marketing, or have demonstrated a strong ability to learn and apply AI tools rapidly.
This could include tools such as ChatGPT, AI design platforms, video generation and editing tools, automation software, CRM systems, analytics tools and emerging AI marketing technology.
You will be expected to explore how AI can improve:
- Copywriting
- Content generation
- Research
- SEO
- Design
- Video
- Advertising
- Email marketing
- Customer journeys
- Reporting
- Campaign testing
- Marketing automation
- Internal productivity
We are specifically interested in people who constantly ask:
“How can we achieve a better result, faster, using technology?”
Who We Are Looking For
You are likely to be someone who is naturally curious, commercially aware and comfortable taking responsibility.
You do not need to have spent ten years in a traditional marketing department.
You do need to demonstrate that you can think, learn, create and execute.
You should be:
- Highly motivated and ambitious
- Comfortable working across multiple businesses
- Confident using AI in a professional environment
- Strong across several areas of digital marketing
- Commercially minded
- Creative but also analytical
- Comfortable with responsibility and autonomy
- Organised enough to manage multiple campaigns simultaneously
- Able to move quickly from idea to execution
- Comfortable testing new tools and approaches
- Willing to challenge traditional ways of working
- Obsessed with improving results
- Interested in building systems rather than repeatedly doing manual tasks
You should enjoy being close to the businesses themselves rather than operating entirely from behind a desk.
That may mean visiting sites, capturing content, speaking with teams, understanding customers and identifying marketing opportunities firsthand.
Experience We Would Like to See
Ideally, you will have experience in several of the following:
- Digital marketing
- Social media
- Meta advertising
- Google Ads
- SEO
- Email marketing
- CRM
- Content creation
- Website management
- Analytics
- AI tools
- Marketing automation
- Canva, Adobe or similar creative tools
- Video editing and short-form content
We are less concerned with whether you tick every box and more interested in whether you have the intelligence, hunger and technical curiosity to become highly capable across the full remit.
This Role Will Suit Someone Who Wants to Build
This is not a narrowly defined corporate marketing position.
You will have the opportunity to help design the marketing function itself.
You will work closely with senior leadership, have direct visibility of commercial performance and be given meaningful responsibility for how the group grows.
As the businesses develop, so will the sophistication and scale of the marketing operation.
For the right person, this is an opportunity to become a central part of that growth.
Performance and Reward
The role includes:
£30,000 base salary
plus a performance commission linked to Group revenue and growth.
We want the person responsible for driving growth to participate in the success they help create.
For a high-performing individual, the role therefore has significant earnings potential as the group grows.
Each business has its own customer, brand and commercial objectives.
Your challenge will be to understand each of them while creating one highly efficient group-wide marketing capability.
What Success Looks Like
Success in this role is not measured by how many posts you publish.
It is measured by:
- More enquiries
- More bookings
- Better conversion
- Stronger organic visibility
- Better customer retention
- Stronger brand awareness
- More effective campaigns
- Increased revenue
- Lower customer acquisition costs
- More marketing output with less unnecessary manual work
If you are excited by AI, enjoy marketing across multiple disciplines and want the opportunity to help build something rather than simply inherit an existing marketing department, we would like to hear from you.
Pay: From £30,000.00 per year
Benefits:
- Employee discount
- Free parking
- Health & wellbeing programme
Work Location: Hybrid remote in Leamington Spa
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