Overview
As a Marketing Manager, you’ll plan and manage digital campaigns that connect audiences with relevant products and content. You’ll bring together digital marketing, e-commerce, and B2B marketing strategies, using analytics to guide decisions and improve campaign performance. Your impact: By turning campaign insights into clear optimizations, you’ll help customers find useful information and help teams focus marketing efforts where they can make a difference.
Responsibilities
- Plan and manage digital campaign setup, paid advertising campaign management, paid search marketing, and social media advertising campaigns across Google Ads (formerly Google AdWords) and Facebook Advertising.
- Lead SEO (search engine optimization), SEM (search engine marketing), keyword research, conversion optimization, and content creation, including copywriting and graphic design.
- Manage email marketing, marketing automation, social media marketing, and social media management.
- Oversee website management and content management systems such as WordPress; use HTML, CSS, and JavaScript to support website updates.
- Track web analytics and marketing analytics using Google Analytics, Google Tag Manager, and SEO tools; prepare web analytics reporting and apply findings to performance marketing.
Requirements
- Experience planning and managing digital marketing campaigns, with knowledge of e-commerce and B2B marketing.
- Technical proficiency with analytics, paid advertising, SEO tools, and marketing automation platforms.
- Working knowledge of Adobe Creative Suite, including Adobe Photoshop, for content and visual asset development.
- Familiarity with WordPress, website management, and web technologies such as HTML, CSS, and JavaScript.
- Ability to interpret campaign data, communicate insights, and recommend practical improvements.
Work Location: Remote
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