Company Description ASWE INDIA PRIVATE LIMITED is an emerging fast-moving consumer goods (FMCG) company focused on the needs and expectations of today’s market and consumers. Unlike many traditional FMCG organizations built for a previous era, ASWE is designing its products, processes, and strategies for the current digital and dynamic environment. The company emphasizes agility, innovation, and customer-centric solutions to stay ahead in a highly competitive landscape. Team members are encouraged to challenge conventional models and contribute to building a modern, future-ready FMCG brand. Role Description This is a full-time, on-site Marketing Manager role based in Namakkal. The Marketing Manager will plan and execute marketing campaigns across appropriate channels, including digital and traditional media, to support brand awareness and sales growth. Responsibilities include conducting market research, analyzing consumer behavior and competitor activity, and translating insights into actionable marketing strategies. The role involves managing promotional activities, coordinating with sales and product teams, overseeing marketing collateral and content, and tracking campaign performance against defined KPIs. The Marketing Manager will also support budgeting, reporting, and continuous optimization of marketing activities to align with business objectives.
Qualifications
- Strong marketing strategy and planning skills, including experience in campaign development and brand positioning.
- Hands-on experience with digital marketing tools and channels, such as social media, SEO/SEM, email marketing, and analytics platforms.
- Ability to conduct and interpret market research and consumer insights to guide decision-making.
- Proficiency in creating and managing marketing content and promotional materials for various media.
- Excellent communication, presentation, and stakeholder management skills.
- Demonstrated organizational and project management abilities, with attention to detail and deadlines.
- Prior experience in FMCG or a related consumer-focused industry is an advantage.
- Bachelor’s degree in Marketing, Business Administration, or a related field; advanced qualifications are a plus.
- Comfort working in an on-site environment in Namakkal and collaborating closely with cross-functional teams.
Pay: Up to ₹50,000.00 per month
Experience:
- Marketing: 1 year (Preferred)
Language:
- English (Preferred)
Location:
- Namakkal, Tamil Nadu (Namakkal) (Preferred)
Work Location: In person
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