MIO & PARTNERS is a growing real estate investment and consultancy firm specializing in luxury residential villas, commercial developments, and premium property investments.
We partner with investors to identify opportunities and deliver tailored solutions aligned with their goals, vision, and budget. From property sourcing and investment advisory to project development, renovation, marketing, and property management, we provide end-to-end support to help maximize investment value and ROI.
Our mission is to turn property opportunities into successful investments through personalized guidance, expertise, and long-term partnerships.
Position Overview
We are seeking an experienced, visionary, and results-driven Marketing Manager to lead, structure, and execute our overall marketing strategy. In this role, you will hold end-to-end accountability for brand positioning, lead generation, digital/offline campaigns, and public relations. You will manage and mentor the marketing team, ensuring all initiatives directly align with the company’s sales targets and international growth.
Key Responsibilities1. Strategic Planning & Execution
- Formulate, implement, and monitor comprehensive multi-channel marketing strategies (B2B and B2C) to drive brand awareness and qualified sales leads.
- Define market segmentation, buyer personas, and competitive positioning across domestic and international real estate markets.
- Manage and allocate the annual marketing budget efficiently to maximize Return on Investment (ROI) and minimize Cost per Lead (CPL).
- Conduct regular market research, competitor analysis, and property trend assessments to identify new opportunities.
2. Management & Supervision
- Supervise, mentor, and lead the internal marketing team (content creators, graphic designers, digital marketers, and copywriters).
- Coordinate and oversee external partners, including PR firms, creative agencies, photographers/videographers, and media outlets.
- Establish clear KPIs for campaigns and team members, providing regular performance evaluations and coaching.
3. Lead Generation & Digital Marketing
- Direct paid advertising strategies across Meta Ads, Google Ads, LinkedIn, and international real estate portals.
- Supervise the production of engaging digital content, email nurture workflows, SEO strategies, and organic social media growth.
- Collaborate closely with the Sales Team to monitor lead quality, establish seamless CRM tracking, and optimize the conversion funnel.
4. Offline, Branding & Event Marketing
- Plan and oversee property launch events, open houses, overseas roadshows, investor seminars, and trade expos.
- Maintain strict brand guidelines across all customer touchpoints, marketing collaterals, brochures, site signage, and pitch decks.
- Manage media relations, press releases, and strategic community/corporate partnerships.
Work Location: In person
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