Description:
Job Summary:
The Marketing Manager will own and execute all marketing operations for our Ear, Nose, and Throat (ENT) practice. In this end-to-end in-house role, you will bridge content creation and technical marketing handling video capture, graphic design, social media, paid ads (PPC/Paid Social), and SEO.
You will work directly with our physicians, audiologists, and clinical team to showcase our specialized treatments (e.g., sinus, allergy, hearing/audiology, facial plastics, sleep apnea) and drive patient appointments.
Key Responsibilities:
Content Creation & Media Production
- Video Recording & Editing: Shoot, script, and edit high-quality short-form and long-form video content (Reels, TikToks, YouTube, educational patient videos, doctor interviews).
- Graphic Design: Design digital and print assets, including social media posts, website banners, patient education flyers, brochures, event materials, and digital signage.
- Storytelling: Translate complex medical/ENT topics into engaging, easy-to-understand content for patients.
Paid Advertising & Lead Generation (SEM)
- Paid Search (Google Ads): Set up, manage, and optimize PPC campaigns targeting high-intent ENT and audiology keywords to drive appointment bookings.
- Paid Social (Meta Ads): Run targeted ad campaigns across Facebook and Instagram to build local brand awareness and capture patient leads.
- Budget & Performance: Monitor ad spend, track cost-per-acquisition (CPA), and continuously A/B test ad creatives and copy.
Social Media & Community Engagement
- Channel Management: Manage day-to-day posting, scheduling, and channel growth across Instagram, Facebook, TikTok, YouTube, and LinkedIn.
- Community Interaction: Engage with comments and inquiries in a timely, professional manner while maintaining strict HIPAA compliance.
Organic Search & Website Management (SEO)
- Local SEO: Manage and optimize Google Business Profiles (GBP) for all practice locations and physicians to rank high in local map packs.
- On-Page & Technical SEO: Produce SEO-optimized blog posts, service pages, and landing pages to attract search traffic for local ENT services.
- Reputation Management: Oversee patient review generation strategy (Google, Healthgrades, Vitals) and respond appropriately.
Strategy, Analytics & Reporting
- Performance Tracking: Monitor KPIs using Google Analytics (GA4), Google Search Console, and ad managers.
- Reporting: Deliver monthly reports on website traffic, lead generation, ad performance, ROI, and appointment conversions.
- Performs any other duties as assigned.
Requirements:
Skills/Abilities:
- Exceptional interpersonal skills.
- Proficiency in video editing apps (e.g. CapCut, Adobe Premiere) and design tools (e.g. Canva, Photoshop).
- Experience using WhatsApp Business or similar messaging platforms for professional outreach.
- (Preferred) Previous experience working with doctors or pharma reps is a major plus.
- Must have a reliable vehicle for travel to local medical offices and events.
Education/Experience:
- Bachelor’s degree in Marketing, Communications, Digital Media, Film Production, or a related field or equivalent portfolio-proven experience (preferred).
- 3-5 years of experience managing professional social media accounts or creating digital content for a brand/agency.
Physical Requirements:
- Prolonged periods of sitting at a desk and working on a computer.
- Prolonged period of standing, moving, and bending.
- Must be able to use photography equipment, such as cameras, lights, and microphones.
- Must be able to lift up to 20 pounds at times.
- Must be able to travel within Miami-Dade and Broward County for marketing and/or partner events
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