NXTDRV EV (PTY) LTDVACANCY: MARKETING DIRECTOR / MARKETING MANAGER
Location: Gauteng, South Africa Department: Marketing, Brand & Commercial Development Employment Type: Full-Time (Planned Appointment) Position Level: Senior Management / Executive Reports To: Managing Director / Board of Directors Industry: Electric Vehicles | Automotive | Mobility | Manufacturing
About NXTDRV EV
NXTDRV EV (PTY) LTD is a South African electric mobility company developing a local electric vehicle manufacturing and assembly programme.
The company aims to introduce innovative electric mobility solutions, establish a recognisable South African automotive brand and build long-term relationships with fleet operators, dealerships, corporate customers and regional distribution partners.
We are seeking a creative, commercially driven and experienced Marketing Director / Marketing Manager to establish and lead our marketing, branding, customer engagement and market development activities.
Position Overview
The Marketing Director / Marketing Manager will lead the development and execution of NXTDRV EV's marketing strategy, brand positioning, product-launch planning and customer acquisition initiatives.
The successful candidate will help position NXTDRV EV in the South African automotive market, develop awareness of the company's future vehicle portfolio and support business development across fleet, retail, dealership and corporate markets.
Key Responsibilities
1. Marketing Strategy and Leadership
- Develop and implement the company's marketing strategy.
- Establish annual marketing plans, budgets and performance indicators.
- Conduct automotive market research and competitor analysis.
- Identify customer segments and growth opportunities.
- Provide strategic marketing guidance to executive management.
2. Brand Development and Corporate Identity
- Develop and maintain a consistent NXTDRV EV brand identity.
- Oversee corporate communications, marketing materials and brand guidelines.
- Position the company as an emerging South African electric mobility brand.
- Coordinate brand awareness campaigns and corporate storytelling.
- Protect brand reputation and ensure consistent public messaging.
3. Vehicle Product Marketing
- Develop marketing strategies for the company's planned EV portfolio.
- Support product positioning, pricing research and market segmentation.
- Prepare product-launch strategies and promotional campaigns.
- Coordinate product brochures, specifications and customer presentations.
- Work with engineering and commercial teams to ensure accurate product communications.
4. Digital Marketing and Communications
- Manage digital marketing strategy across relevant platforms.
- Oversee website content, social media, online advertising and search visibility.
- Develop content campaigns for LinkedIn, Facebook, Instagram, TikTok and other appropriate channels.
- Monitor digital marketing performance, leads and engagement.
- Coordinate professional photography, promotional videos and campaign materials.
5. Fleet, Corporate and Dealership Marketing
- Develop targeted marketing campaigns for fleet operators and corporate customers.
- Support engagement with vehicle leasing companies, dealerships and distribution partners.
- Prepare fleet-focused product presentations and marketing proposals.
- Coordinate customer demonstrations, exhibitions and product events when vehicles become available.
- Support lead generation and commercial partnership development.
6. Customer Acquisition and Market Development
- Research potential customer demand for electric vehicles.
- Develop customer acquisition and retention strategies.
- Support customer enquiry management and CRM implementation.
- Analyse customer feedback and buying behaviour.
- Coordinate pre-launch interest campaigns and potential customer engagement.
7. Public Relations and Stakeholder Communications
- Coordinate media relations and public communications.
- Prepare press releases, announcements and corporate presentations.
- Support participation in automotive conferences, exhibitions and industry events.
- Develop relationships with relevant media, industry organisations and commercial stakeholders.
- Ensure marketing claims accurately reflect the company's development and operational status.
8. Marketing Performance and Budget Management
- Develop and manage marketing expenditure.
- Monitor campaign effectiveness, lead generation and conversion performance.
- Establish measurable marketing KPIs.
- Prepare regular marketing reports for management.
- Evaluate return on marketing investment.
Minimum Requirements
- Bachelor's degree or diploma in Marketing, Business Management, Communications or a related field.
- Minimum 5 years of relevant marketing experience, including responsibility for campaigns, budgets or teams.
- Experience developing marketing strategies and managing brand communications.
- Strong understanding of digital marketing and customer acquisition.
- Excellent communication, presentation and organisational skills.
- Ability to manage external marketing agencies and service providers.
- Strong analytical and project-management capabilities.
Preferred Qualifications and Experience
- Experience in automotive, electric vehicles, mobility, manufacturing or technology.
- Experience in vehicle product launches and automotive brand development.
- B2B marketing, fleet marketing or dealership marketing experience.
- Knowledge of South African automotive consumer markets.
- Experience with CRM platforms, digital advertising and marketing analytics.
- Experience managing corporate events, media relations and commercial campaigns.
Key Competencies
- Strategic and creative thinking
- Brand leadership and market positioning
- Strong communication and storytelling
- Commercial awareness
- Digital marketing expertise
- Stakeholder relationship management
- Team leadership and collaboration
- Data-driven decision-making
Application Process
Qualified candidates are invited to submit:
- Updated professional CV
- Relevant qualifications
- Brief cover letter outlining marketing leadership experience
- Portfolio or examples of previous marketing campaigns, where available
- Contactable professional references
Send applications to: nextdriveevcareer@outlook.com
Email subject: Application – Marketing Director / Marketing Manager
NXTDRV EV (PTY) LTD
Driving Innovation. Building Capability. Powering the Future.
Recruitment relates to the company's planned development and operational expansion. Appointment timing will depend on business and project requirements.
Pay: From R600 000,00 per year
Ability to commute/relocate:
- Clayville, Gauteng: Reliably commute or willing to relocate with an employer-provided relocation package (Required)
Education:
- Bachelors (Required)
Experience:
- Marketing, Business, Communications or a related field: 5 years (Required)
Language:
- English (Required)
Willingness to travel:
- 25% (Required)
Work Location: In person
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