Please only apply if you have previous agency experience managing paid advertising for DTC/eCommerce clients.
Vancouver or Victoria, BC | Hybrid
About the Role
Marlbank Digital is hiring a Performance Marketing Manager with previous agency experience managing DTC/eCommerce clients.
This is not an entry-level marketing role. We're looking for someone who has already worked at a performance marketing or digital agency, owned multiple client accounts, managed Meta campaigns hands-on, and communicated directly with clients.
If you're currently working at an agency managing eCommerce brands and want more ownership, more direct exposure to founders, and the opportunity to help build an agency from its early stages, we'd love to talk.
About Marlbank Digital
Marlbank Digital is a growth marketing agency focused on helping early-stage DTC brands find product-market fit and scale.
The company was started in late 2025 by two founding team members from Pilothouse Digital, our partner agency.
We help brands go from early traction to scalable revenue through paid social advertising.
We're hands-on, move fast, and care about outcomes over everything.
What You'll Own
You'll manage a group of DTC client accounts across:
- Meta media buying and optimization
- Client communication and performance reviews
- Growth and testing strategy
- Creative strategy and ad copy
- Performance reporting and analysis
You'll work directly with founders and be responsible for both the strategy and day-to-day performance of your accounts.
What We're Looking For
Agency experience managing DTC/eCommerce clients is required for this role.
You should:
- Have 2+ years of experience at a performance marketing or digital agency
- Have personally managed multiple DTC/eCommerce client accounts
- Have strong hands-on experience running Meta ads
- Be comfortable leading client calls and communicating performance
- Understand CPM, CTR, CPA, ROAS, MER and eCommerce unit economics
- Understand creative testing and paid social strategy
- Have experience with Meta Pixel, CAPI, Shopify and eCommerce tracking
- Be able to diagnose performance problems and determine what to test next
- Be organized, proactive and comfortable owning your accounts
What You'll Be Responsible For
Client Management
- Managing day-to-day client relationships
- Daily communication with clients in Slack
- Running bi-weekly performance reviews
- Communicating results, strategy and next steps
Strategy
- Product and brand positioning
- Customer persona mapping
- Identifying winning angles and offers
- Building testing roadmaps based on performance
- Turning data into clear growth opportunities
Meta Media Buying
- Full ownership of Meta ad accounts
- Daily budget management and optimization
- Campaign launches, scaling and account structure
- Pixel, CAPI and event tracking
- Running 2 to 4 new tests per week per client
Creative Strategy
- Developing new creative ideas and angles
- Writing ad copy and testing new messaging
- Turning performance insights into creative direction
- Working with client content and creative teams
Why Join Marlbank
You'll work directly with two operators who have managed tens of millions in Meta ad spend, built and led paid social teams, and helped scale a wide range of eCommerce brands.
You'll also have:
- Real ownership over your accounts and results
- Direct exposure to founders and operators
- The opportunity to join an agency early and help shape how it grows
- Significant room to grow as the agency scales
- Exposure to a wide range of early-stage DTC brands
Requirements
- 2+ years of performance marketing agency experience
- Experience managing DTC/eCommerce clients
- Strong hands-on Meta advertising experience
- Experience owning multiple client accounts simultaneously
- Based in Vancouver or Victoria, BC
- Available to work in person 2 to 4 days per week for the first 6 months
How to Apply
Please send:
- The agencies you've previously worked for
- The types of DTC/eCommerce clients you've managed
- A brief overview of your Meta advertising experience
- Examples of accounts, campaigns or results you've been responsible for
Please only apply if you have previous agency experience managing paid advertising for DTC/eCommerce clients.
Pay: $70,000.00-$100,000.00 per year
Benefits:
- Flexible schedule
- Paid time off
- Work from home
Work Location: Hybrid remote in Victoria, BC V8W 1X6