Head of Acquisition

Are you ready to shape the future of how Australia eats?

We believe great food should fit your schedule, not the other way around. That's why Marley Spoon offers versatile meal solutions for all-day moments, delivering thousands of orders across Australia each week. Whether it's a quick lunch or a delicious dinner, our passionate team is here to help you own the kitchen, 24/7.

We're looking for an experienced Head of Acquisition to lead customer growth for Marley Spoon and Dinnerly in Australia. Accountable for the Australian acquisition budget, you'll own the acquisition strategy and deliver new customer, reactivation and order targets within agreed CPA and lifetime value goals.

You’ll be the digital media expert who brings the whole acquisition picture together, driving the plan, steering the budget and working with channel experts, agency partners and our local content and CRM teams to make every dollar work harder. You will lead through expertise and influence to hit ambitious growth targets.

The Opportunity

• Acquisition Strategy & Planning: Develop and own the annual and quarterly acquisition plan across Marley Spoon and Dinnerly, including channel mix, targets and local testing priorities.
• Budget Ownership & Forecasting: Govern the Australian acquisition budget, manage pacing and forecasting with our Revenue Management team, and decide where investment moves to optimise for CPA and lifetime value.
• Digital Channel Leadership: Bring deep expertise across paid social, TikTok, YouTube, Search, affiliates, LLM advertising and GEO. Work with channel experts to shape strategy, challenge recommendations and identify optimisation opportunities.
• Partner Performance Management: Set targets for central teams and agency partners, review performance regularly, challenge recommendations and push for best practice.
• Creative Performance: Partner with our Head of Content to set the performance creative testing agenda, develop creative briefs for producing engaging, fit-for-channel assets, read the results, and make the call on what to scale and what to stop based on actionable creative insights and performance data
• Creative development & guidance: Deliver clear, comprehensive briefs to the in-house creative team and freelancers for creative production, guiding on technical constraints and inspiring new ideas via competitor best practice and channel innovation; provide clear creative feedback and manage feedback from stakeholders to guide the production of targeted, cut-through creative.
• Creator & Influencer Performance: Lead the influencer and creator program as an acquisition channel, accountable to cost and volume targets.
• CRM Leadership: Lead the local CRM program, with a focus on lead conversion and reactivation, and work with central teams to improve lifecycle performance.
• Conversion Insight: Bring performance insight and acquisition requirements to the Product team, identifying where landing pages, offers and sign-up can work harder for acquisition.
• Testing & Learning: Set the AU testing priorities, partner with central teams on incrementality testing, and make sure learnings are built into planning and budget decisions.
• New Proposition Launches: Build and deliver the acquisition plans for new propositions and ranges, and lead the post-launch performance read.
• Reporting & Insight: Own the weekly acquisition and reactivation performance view for Australia, with clear commentary on what changed, why, and the actions being taken.
• AI-Led Acquisition: Lead how we use AI to transform acquisition, from targeting, creative and testing through to reporting, insight and decision-making.
• People Leadership: Lead and develop your team, including the CRM Manager and Influencer & Creator Manager, and represent Australia in global acquisition, budget and agency discussions.

What we're looking for:

You’ll thrive in this role if you bring proven commercial experience and a track record of commercial excellence, with a strong profitability orientation over both the short and long term. You make timely, confident, data-led decisions with incomplete information, hold yourself and others accountable to results, and are comfortable challenging experts and partners to raise the bar.

This role collaborates closely with our European team. To enable meaningful overlap, you’ll adjust your schedule on certain days (typically 1 to 2 evenings per week), balanced by flexible hours.

You’ll bring:

• 6+ years in digital performance, growth or acquisition marketing, including at least 2 years accountable for acquisition outcomes and a multi-million dollar budget in a D2C, subscription or e-commerce business.
• A track record of profitable growth: hitting CPA or CAC targets at scale, building forecasts and budgets, and making investment decisions grounded in unit economics, payback and lifetime value.
• Proven expertise driving performance across Meta, Google, TikTok and other major platforms including adapting to recent platform shifts such as Meta’s Andromeda and Google’s AI-led campaign types.
• Experience transforming acquisition with AI, using it to improve targeting, creative, testing, reporting or decision-making, with measurable results.
• Experience leading through others, managing people and directing agencies or central teams to deliver against targets.

Bonus points if you have:

• Experience in a subscription business.
• Experience running structured testing programmes, with a strong understanding of incrementality, attribution and marketing mix modelling.
• Experience with GEO, AI search and LLM advertising as emerging acquisition channels.
• Experience launching a new brand or value proposition into an existing customer base.
• Experience working in a global business with a matrix structure.
• A Bachelor’s degree in Marketing, Business, Commerce, Economics or a related field.

What's in it for you

At Marley Spoon, we believe work should fuel your growth. Here's what you can look forward to:

• Delicious perks - Discounted Marley Spoon boxes delivered to your door (plus a test kitchen at HQ where you'll taste tomorrow's recipes first).
• Time to recharge - An extra 6 days of annual leave every year, on top of the standard entitlements.
• Growth on us - 5 paid training days each year, plus the chance to explore projects across different functions.
• No red tape - We value autonomy, accountability, and getting things done without formal hurdles.
• Well-being matters - 24/7 support through Sonder, a generous parental leave scheme (including $7.5k childcare pay), and corporate discounts on health insurance for you and your family.
• Global team, local spirit - Flat hierarchies, great energy, and 50+ nationalities working together.

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