Job Description:
Mars is a family-owned business that has been making products for people and their pets for more than 100 years. We’re behind some of the best loved brands in the world including MARS®, SNICKERS®, EXTRA®, ECLIPSE®, PEDIGREE®, WHISKAS®, DOLMIO®, BEN’S ORIGINAL ® MASTERFOODS ® and ROYAL CANIN® ORIJEN® ACANA® we are dedicated to making a positive impact on people and the planet.
Join us in building a sustainable future where people, communities, and the planet can truly thrive.
Role Title: Customer Marketing Manager – Pet Specialty Retail
Location: Melbourne, Victoria
Hours Arrangement: Full-time, Fixed Term Contract until November 2027
Reporting to: Pet Specialty Retail Customer Marketing Lead
About the Role
At Royal Canin, were driven by our purpose: A BETTER WORLD FOR PETS. Through science-led nutrition and strong partnerships, we help pets live healthier lives while creating value for pet owners, veterinary professionals and retail partners.
Were looking for a commercially minded and customer-focused Customer Marketing Manager to join our Pet Specialty Retail team. In this role, youll bring together shopper, customer and category insights to develop impactful marketing strategies that drive growth, strengthen retailer partnerships and create exceptional omnichannel experiences across the pet specialty channel
You’ll lead the development and execution of customer marketing plans that support both retailer objectives and Royal Canins growth ambitions. Youll work cross-functionally with Sales, Portfolio, Brand, Media, Category and Finance teams to deliver integrated activation programs that drive engagement, conversion and long-term category growth.
This is an exciting opportunity for someone who enjoys balancing strategic planning with hands-on execution, building strong customer relationships and influencing outcomes across a complex stakeholder network
What will you do?
- Lead customer marketing strategy and activation plans for key Pet Specialty Retail customers.
- Translate customer, shopper and category insights into joint business growth opportunities.
- Develop and execute annual customer marketing plans, campaigns, promotions and retailer activations.
- Adapt brand and portfolio strategies into customer-specific programs that deliver measurable business outcomes.
- Drive omnichannel activations across in-store, digital shelf, retail media, loyalty and other retailer touchpoints.
- Partner with retailers to enhance digital commerce performance through Perfect Digital Store principles, improving traffic, conversion and basket growth.
- Manage customer marketing investment and ACP budgets, ensuring strong ROI and effectiveness tracking.
- Build and maintain strong relationships with retailer marketing teams and key stakeholders.
- Support retailer conferences, customer engagement initiatives and brand immersion experiences.
- Champion customer and shopper needs internally to ensure alignment across business priorities
What will you bring?
- Bachelors degree in Marketing, Business or a related discipline.
- 3-5 years experience in Customer Marketing, Trade Marketing, Shopper Marketing, Customer Development or a related commercial function.
- Strong ability to turn insights into actionable commercial recommendations.
- Experience working within FMCG, consumer goods or retail environments.
- Excellent stakeholder management and relationship-building skills.
- Strong project management, presentation and communication capabilities.
- Advanced analytical skills
- Experience within the pet care or veterinary industry will be highly regarded
Why you’ll love working for Mars and Royal Canin:
At Royal Canin, youll be part of a purpose-led business backed by the scale and opportunities of Mars. Youll work with passionate associates, leading retail partners and iconic brands while helping shape the future of pet nutrition across ANZ.
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