Who fits:
- 2–3 years in performance marketing (agency or brand side) - OR you are junior with real hunger, you learn fast, and you can show us something you've run
- Good written English
- You understand (or want to master) CPA, margin, and why platform numbers lie - we measure against real store revenue, not Meta's dashboard
- You can read a funnel: sessions, drop-off points, conversion by step - or you genuinely want to learn it fast, with guidance
- Full-time (30–40 hrs/week). This is your main job. Side projects are fine only if they never touch our daily rhythm.
- Bonus: you can make static image ads yourself (AI tools provided)
We run two products: a supplement brand (e-commerce, US market) and a self-improvement app (subscription). Both are launched, both have paying customers. We need one person to run paid acquisition, hands-on, working directly with the founder.
What you will do:
- Research competitor ads (Meta Ad Library, TikTok Creative Center) and turn what works into new angles and hooks
- Own creative strategy with the founder: which angles to test, why, in what order - you bring proposals, we decide fast, you execute faster
- Write ad copy and clear creative briefs for our AI video editor - then push for fast production
- Build, launch, test, and kill ads on Meta first (TikTok and others later), following clear rules we set together
- Check results daily. Kill losers fast. Scale winners.
- Analyze the full funnel — ad → landing page → product page → checkout — using Clarity recordings, drop-off data, and store analytics. Find where people leave, tell us why, propose the fix. "The page has a problem" is not analysis; "42% drop at the price reveal, here is what to change" is.
- Setup work: ad accounts, pages, pixels
Important - read this twice: This role is thinking and doing - but doing comes first. You will help shape creative strategy: angles, hooks, briefs, test priorities.
What you will NOT do is renegotiate the operating rules - kill criteria, budgets, reporting, and deadlines are fixed, and they execute without discussion.
We lock the operating rules together in week one, then we both live by them. If you prefer advising to operating, this is not for you.
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