About McCorkell
McCorkell is an integrated marketing and communications agency with over 35 years of experience helping some of the world's leading brands connect with their audiences and drive measurable business outcomes.
With capabilities spanning strategy, creative, digital, media, marketing technology, content, events and customer experience, we bring together specialist teams to deliver integrated campaigns across Australia and the wider APAC region.
We're looking for a proactive, digitally savvy Account Manager with strong hands-on digital media expertise to join our growing team and take ownership of campaign execution, performance and client delivery.
About the Role
As Digital Account Manager, you'll combine strong account management capabilities with specialist digital media knowledge to manage and deliver integrated B2B marketing campaigns.
This is a hands-on role for someone who understands digital media beyond the briefing process and is confident in planning, activating, managing and optimising campaigns across multiple digital channels.
You'll be responsible for translating client objectives into effective digital media activity, managing day-to-day client relationships and ensuring campaigns are delivered on time, within budget and against agreed performance objectives.
Working closely with the Account Director and internal teams, you'll bring technical knowledge, attention to detail and a solutions-focused approach to campaign delivery.
Key ResponsibilitiesDigital Media Strategy, Execution & Optimisation
- Take ownership of the planning, setup, execution and ongoing optimisation of digital media campaigns across paid social, paid search, display and other relevant channels.
- Demonstrate hands-on experience with platforms including Meta, LinkedIn Campaign Manager, Google Ads and GA4.
- Develop and implement audience targeting, campaign structures, budgets and channel recommendations aligned with client objectives.
- Manage campaign trafficking, tracking requirements, creative specifications, testing and quality assurance.
- Monitor campaign performance and proactively implement optimisations to improve efficiency, engagement, conversions and lead generation outcomes.
- Troubleshoot campaign delivery issues and work with internal specialists and external media partners to resolve them.
- Apply an understanding of B2B demand generation, lead generation and account-based marketing to campaign planning and execution.
Client Relationship & Account Management
- Act as a key day-to-day contact for assigned digital media client accounts, building trusted relationships through proactive communication and reliable delivery.
- Develop a strong understanding of client objectives, target audiences, commercial priorities and campaign KPIs.
- Lead client WIPs, campaign updates and project meetings, ensuring clear actions, accountability and follow-through.
- Confidently communicate digital media recommendations, performance insights and campaign requirements to clients.
- Manage client expectations, identify risks and provide practical solutions.
- Support the Account Director with account planning, strategic recommendations and opportunities for growth.
Campaign & Project Delivery
- Manage the end-to-end delivery of digital and integrated marketing campaigns, from briefing and planning through to launch, optimisation and reporting.
- Translate client briefs into actionable campaign requirements, deliverables, timelines and measurable objectives.
- Coordinate with creative, content, data, media and marketing technology teams to ensure seamless campaign execution.
- Oversee digital campaign assets, including paid media creative, landing pages, eDMs and lead generation materials.
- Manage campaign timelines, budgets, approvals, documentation and quality assurance.
- Proactively identify dependencies, scope changes and delivery risks, taking ownership of solutions before they impact campaign outcomes.
Campaign Performance & Reporting
- Take accountability for monitoring digital media performance against agreed campaign KPIs.
- Analyse and interpret metrics including impressions, reach, frequency, CTR, CPC, CPM, conversions, CPL and lead quality.
- Use platform data and analytics tools to identify trends, performance issues and opportunities for optimisation.
- Prepare and contribute to campaign reports, performance reviews and post-campaign analysis.
- Translate campaign results into clear, actionable insights and recommendations for clients.
- Apply campaign learnings to improve future activity, audience targeting, creative performance and media investment.
Commercial & Account Growth
- Support the Account Director in managing account budgets, project scopes and commercial performance.
- Monitor digital media spend, pacing and campaign investment against approved budgets.
- Assist with proposals, estimates, scopes of work and additional investment recommendations.
- Identify out-of-scope requests and proactively communicate commercial implications.
- Contribute to client retention and account growth through strong delivery and informed digital recommendations.
About You
We're looking for someone who brings genuine digital media expertise, strong execution capabilities and the confidence to manage client relationships at Account Manager level.
You'll ideally have:
- 3+ years' experience in digital media, performance marketing or digital account management, ideally within an agency environment.
- Demonstrated hands-on experience planning, setting up, managing and optimising paid digital media campaigns.
- Strong practical experience with Meta, LinkedIn Campaign Manager, Google Ads and Google Analytics 4.
- Solid understanding of paid social, paid search, display advertising, audience targeting, conversion tracking and campaign measurement.
- Experience managing digital media budgets and optimising campaigns against performance objectives.
- Confidence interpreting campaign data and making informed, actionable recommendations.
- Strong project management and delivery skills, with the ability to manage multiple campaigns, stakeholders and deadlines.
- Excellent client communication skills, with the ability to explain technical digital concepts clearly.
- A proactive, solutions-focused mindset with strong attention to detail and accountability for delivery.
- An understanding of B2B marketing, demand generation and lead generation campaigns.
Bonus points for:
- Understanding of account-based marketing, marketing automation and CRM integration.
- Experience with B2B technology, software, professional services or enterprise clients.
- Experience delivering campaigns across multiple APAC markets.
- Knowledge of conversion optimisation, lead attribution and marketing-to-sales reporting.
What Success Looks Like
You'll be someone who:
- Brings genuine digital media expertise and can confidently execute campaigns, not just coordinate their delivery.
- Takes ownership of campaign performance and proactively identifies opportunities to optimise results.
- Builds trusted relationships with clients through strong communication, technical knowledge and reliable delivery.
- Keeps campaigns organised, on schedule, within budget and aligned with client objectives.
- Demonstrates strong attention to detail across campaign setup, tracking, quality assurance and reporting.
- Works collaboratively across internal teams while maintaining accountability for outcomes.
- Contributes positively to a high-performing, solutions-focused agency environment.
Why McCorkell?
You'll have the opportunity to work with leading B2B brands, take ownership of meaningful digital media campaigns and collaborate with experienced specialists across strategy, creative, content and marketing technology.
This is an opportunity for a capable digital media professional to combine their technical expertise with client relationship management and continue developing their career within an established integrated agency.
Interested?
We'd love to hear from experienced digital media specialists operating at Account Manager level who bring strong technical expertise, hands-on delivery skills and the ability to think beyond the brief. Someone who can challenge thinking, identify opportunities and proactively recommend solutions that drive stronger campaign performance and meaningful client outcomes.
Pay: $75,000.00 – $85,000.00 per year
Benefits:
- Employee discount
- Free drinks
Application Question(s):
- What are your annual salary expectations for this role?
Experience:
- Account management: 3 years (Preferred)
Work Location: In person
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