Business Development Manager – Outbound Sales

About the role

Business Development Manager – Outbound Sales

**Location:** Ontario — Remote\-first with occasional travel **Employment:** Full\-time, permanent **Salary:** $75,000 per year

About Mechnician

Mechnician is a rapidly growing industrial technology and service company helping mechanics, service teams and equipment owners keep critical equipment running.

We provide advanced diagnostic tools, technical information, expert support and training across construction, agriculture, commercial vehicles, material handling and marine.

Mechnician serves hundreds of customers across Canada, the United States and international markets. As we continue to grow, we are building a stronger, more disciplined business development operation to create qualified opportunities, reach strategic accounts and support long\-term revenue growth.

We are looking for a hands\-on Business Development Manager who can personally open doors, build relationships and create pipeline—and then turn what works into a repeatable outbound sales operation.

The Role

This is a working\-manager and player\-coach role combining hands\-on prospecting, sales systems, process development and people leadership.

You will initially serve as Mechnician’s primary outbound business development professional. You will personally cold call, use LinkedIn and email to reach target accounts, test different messages, qualify opportunities and develop relationships with potential customers.

You will work closely with the CEO and collaborate with Sales, Marketing, Client Services, Customer Support and technical experts.

As you prove what works, you will document the playbook, strengthen our HubSpot systems and build the BDR operation around a repeatable process.

You will also provide leadership to our inbound SDR and Account Manager, helping connect new\-business development, inbound lead response, renewals, customer growth, referrals and sales follow\-up.

This is not a role for someone who only manages from a dashboard, prepares strategy presentations or waits for other people to execute.

You must genuinely enjoy prospecting, cold calling, learning the product and personally creating opportunities.

The Sales Team

You will initially be the primary outbound BDR while providing direction and accountability to:

* An SDR responsible for inbound lead response and qualification * An Account Manager responsible for renewals, customer expansion, referrals and reviews * Sales and technical resources who help advance qualified opportunities

Over time, you will help determine the right structure for the BDR team, recruit additional team members and lead them using the playbooks, systems and standards you helped establish.

The goal is not to build a large team immediately. The goal is to first prove how Mechnician wins outbound—and then build the right team around it.

What You Will OwnHands\-on outbound business development

* Personally conduct consistent outbound prospecting by telephone, email and LinkedIn. * Reach business owners, service managers, fleet managers, maintenance leaders and other decision\-makers. * Research and penetrate named target accounts. * Build relationships from the first cold conversation through to a qualified sales opportunity. * Ask strong discovery questions and understand the customer’s operation, challenges and potential value. * Schedule qualified, held meetings for sales and technical resources. * Maintain disciplined follow\-up across longer industrial sales cycles. * Become knowledgeable enough about our products, services and industries to have credible customer conversations.

LinkedIn and multichannel prospecting

* Use LinkedIn and LinkedIn Sales Navigator to research companies, identify decision\-makers and develop target accounts. * Combine telephone, email and social outreach into coordinated prospecting campaigns. * Build thoughtful outreach that reflects the customer’s industry, equipment and likely business challenges. * Test different approaches, messages and offers. * Use multiple contacts and channels to create access to difficult\-to\-reach accounts. * Build a professional presence that strengthens trust and supports outbound conversations.

Outbound playbooks and process

* Build and continually improve Mechnician’s outbound sales playbook. * Develop call scripts, email sequences, LinkedIn approaches, discovery questions and objection\-handling guides. * Establish practical target\-account, industry, territory and follow\-up strategies. * Create clear definitions for qualified accounts, contacts, conversations, meetings and opportunities. * Review call recordings and use real customer conversations to improve messaging. * Document what works so future BDRs can be recruited, trained and productive more quickly. * Create onboarding, call\-review and coaching resources for future team members.

HubSpot and sales systems

* Take hands\-on ownership of the outbound sales process in HubSpot. * Build and maintain prospecting lists, views, sequences, workflows, task queues and dashboards. * Ensure calls, emails, notes, outcomes and follow\-up activities are accurately recorded. * Improve lead routing, lifecycle stages, contact ownership and sales follow\-up. * Establish reporting for activity, conversations, held meetings, qualified opportunities, pipeline and revenue. * Use HubSpot data to identify what is working, what is not working and what needs to change. * Build repeatable systems that increase the speed, quality and consistency of business development.

Inbound and account\-management leadership

* Provide direction and accountability to the SDR responsible for inbound lead response and qualification. * Help establish speed\-to\-lead, qualification, follow\-up and handoff standards. * Provide leadership to the Account Manager responsible for renewals, expansion opportunities, referrals and reviews. * Establish practical scorecards, expectations and weekly priorities. * Review activity, conversations, pipeline and results. * Coach team members and address performance issues directly. * Help ensure inbound, outbound and existing\-customer activity operate as one coordinated revenue system.

Building and leading the future BDR team

* Prove the outbound model through your own execution before expanding the team. * Determine the skills, structure and resources required to scale. * Help recruit, interview and select future BDRs. * Train new team members using documented playbooks and real examples. * Review calls, coach performance and maintain high activity and quality standards. * Build a team that is curious, accountable, dependable and committed to improving. * Continue carrying a meaningful personal business\-development responsibility as the team grows.

Measurement and revenue growth

* Establish clear activity, meeting, pipeline and revenue objectives. * Track conversion from initial outreach through qualified opportunity and sale. * Measure performance by meaningful outcomes—not activity alone. * Identify which industries, accounts, messages and channels produce the strongest results. * Take ownership when outbound efforts underperform and lead the work required to improve them. * Regularly demonstrate how business development is contributing to pipeline and revenue growth.

AI\-enabled sales development

* Use AI agents, reusable workflows, structured context and automation to improve account research, call preparation, personalization, follow\-up and reporting. * Build practical systems that increase productivity without sacrificing accuracy or human judgment. * Use call recordings, customer questions and sales outcomes to continuously improve messaging and playbooks. * Help the sales team use AI more effectively while maintaining strong CRM discipline and authentic customer communication.

What Success Looks Like

Success means personally creating qualified opportunities while building a repeatable business\-development operation that can grow beyond one person.

You will help Mechnician:

* Establish a consistent outbound prospecting rhythm. * Reach more of the right companies and decision\-makers. * Generate qualified meetings, pipeline and new revenue. * Identify the industries, messages and approaches that produce results. * Build a practical, documented outbound sales playbook. * Create accurate HubSpot systems and performance reporting. * Improve inbound lead response and existing\-account growth. * Recruit and lead future BDRs when the model is ready to scale. * Reduce the CEO’s involvement in daily prospecting and sales\-team supervision.

What You Bring

* Minimum of five years of hands\-on experience in B2B sales, outbound business development, sales development or a related revenue role. * Demonstrated success personally generating opportunities through cold calling. * Strong practical experience using HubSpot Sales Hub. * The ability to build and troubleshoot lists, views, sequences, workflows, task queues and reporting. * Experience using LinkedIn and LinkedIn Sales Navigator for research, prospecting and target\-account development. * The confidence and discipline to personally complete outbound calls every day. * Strong discovery, qualification, objection\-handling and follow\-up skills. * The ability to write effective emails, LinkedIn messages, call scripts and sales sequences. * The ability to learn technical products and explain complex value clearly. * A record of achieving activity, meeting, pipeline or revenue objectives. * Strong organization, accountability and CRM discipline. * A builder’s mindset: curious, resourceful, dependable and comfortable creating structure in a growing company. * The confidence to challenge weak ideas, identify performance problems and explain what needs to change.

A degree in business, sales or marketing is welcome but not required. Evidence of what you have personally built and the results you produced matters more.

Experience That Is an Asset

* Building an outbound sales process or BDR playbook from the ground up. * Hiring, coaching or managing BDRs, SDRs or other salespeople. * Inbound lead management and speed\-to\-lead processes. * Account management, renewals, customer expansion or referral programs. * Industrial equipment, automotive, fleet, SaaS, distribution or another technical B2B market. * Working directly with salespeople, customers, technical experts and company leadership. * Using AI agents, reusable workflows or automation to improve sales execution.

Why Join Mechnician

* Earn a salary of $75,000 per year. * Receive health and dental benefits. * Receive three weeks of paid vacation. * Help build the outbound sales operation of a rapidly growing company. * Personally prove what works and then build the team around it. * Work directly with leadership, sales, customers and technical experts. * Gain meaningful ownership over HubSpot, playbooks, processes and team development. * Build modern, AI\-enabled sales systems. * Help mechanics and service organizations keep essential equipment operating. * Grow into broader sales leadership as the company and team expand.

Culture at Mechnician

* No corporate theatre * No fluff * Respect for real\-world experience * Ownership and accountability * Support where it matters—freedom where it counts * Results over appearances * Do the work, learn from it and make the system better

Final Thought

If you are the person who can pick up the phone, open doors and create opportunities—and you are equally excited about turning what works into a playbook and a high\-performing team—this could be the right fit.

You will not inherit a finished outbound operation. You will help build it.

You will have the opportunity to sell, test, learn, document, coach and lead. You will work directly with company leadership and have a visible impact on pipeline, revenue and the future structure of the sales organization.

If you want meaningful ownership, room to grow and the opportunity to build something you can point to, we would like to hear from you.

How to Apply

Apply directly through Indeed by answering the short questions included.

Please be prepared to share:

* The outbound targets you have personally carried. * The results you have produced through cold calling. * How you have used HubSpot to improve a sales process. * How you use LinkedIn or LinkedIn Sales Navigator to develop opportunities. * An outbound playbook, process or team you helped build. * Why a hands\-on player\-coach opportunity interests you.

Job Type: Full\-time

Pay: $75,000\.00 per year

Benefits:

* Casual dress * Dental care * Extended health care * Paid time off

Application question(s):

* First things first: when it comes to BBQ, are you team charcoal, gas or open fire? * Tell us about your most recent hands\-on outbound role. What did you personally do in an average week, what targets did you carry, and what results did you produce? Please include actual numbers where possible. * You cold call a heavy\-equipment service manager who says, “We already have dealer diagnostic tools and aren’t interested in another system.” Write exactly what you would say next. * Describe how you have personally used HubSpot Sales Hub to operate or improve an outbound sales function. What lists, sequences, task queues, dashboards, reporting or playbooks did you build, and what measurable result did they produce?

Work Location: Remote