Job Number: 980475 Work type: Fixed Term Contract, Permanent Full Time
Location:
Melbourne - Docklands Categories: Communications, Education & Marketing
Who we are
In Melbourne, water is essential to our way of life.
As caretakers for Melbourne’s water cycle, and our catchments. We care for water, life, and land throughout Melbourne: both its people and its biodiversity.
Each time you drink from the tap, flush a toilet, or kayak down the Yarra we’re there. Primed and ready, quietly delivering some of the world’s cleanest water for over five million residents and wildlife that call Melbourne home, just as we have for over 130 years.
About the Role
We're looking for a creative, strategic communications and marketing professional to join our Engagement & External Affairs Group on a fixed-term basis. This is a varied role that combines strategy and delivery where you'll lead marketing, education and behaviour change campaigns from start to finish, and help deliver strategic communications initiatives to bring Melbourne Water’s brand to life.
Reporting to the Manager Communications, you'll work across three connected areas: marketing, brand and corporate communications. You'll use data and insights to plan, deliver and refine campaigns across paid and owned channels, create content that fits our brand and tell stories that connect with our audiences. Key responsibilities of the role include:
- Plan and deliver evidence-based behaviour change, education and marketing campaigns across several channels, aimed at our key customer segments
- Promote the Melbourne Water brand by working with an in-house creative studio to develop content telling our story in a consistent, engaging way across internal and external channels
- Create – and uplift others to create – effective written content for digital and traditional channels including social media, video scripts, website, community engagement channels, marketing collateral, corporate publications etc.
- Use data and insights to test what works, then refine campaigns to improve their impact
- Build awareness of and engagement with our services and brand, testing audience impact regularly and acting on what you learn
- Support high-priority programs, with effective communications and marketing approaches
- Work with suppliers on advertising, media and content, and help colleagues across the business build their marketing and storytelling skills
- Influence senior internal and external stakeholders to support our brand, marketing and reputation goals
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