- Develop and execute Hospital Marketing plans aligned to company specific strategic objectives.
- Support digital marketing, branding and communication initiatives.
- Develop marketing campaigns to promote hospital services and centres of excellence.
- Conduct market research and local healthcare trends to support business case development.
- Identify opportunities for expansion of new specialist disciplines within the hospital and growth in general practitioner referrals.
- Identify opportunities to further promote and improve the Melomed brand through new and innovative hospital initiatives and activations.
- Align specialist engagement with GP referral growth.
- Align marketing strategies that support growth in patient volumes, improved brand awareness and increased community engagement.
- Develop and execute a structured doctor engagement strategy in conjunction with the Hospital Manager and company specific strategic objectives.
- Build and maintain effective relationships with specialists, surgeons, physicians and referring general practitioners.
- Conduct regular practice visits to strengthen referral relationships.
- Serve as a liaison between the hospital and medical practitioners and referring specialists/ GPs.
- Coordinate specialist onboarding and practice establishment processes.
- Support recruitment and retention initiatives for high-value specialists.
- Monitor doctor satisfaction levels and implement improvement initiatives.
- Facilitate regular doctor forums, engagement meetings and stakeholder events.
Support the improvement of doctor satisfaction scores/ratings and specialist engagement.
Matric
Essential: Bachelor's Degree in a related field (Marketing, Healthcare Management, Health Sciences, Finance and /or Business Management)
Preferred: Postgraduate qualification in Healthcare Management and/ or Business Administration (MBA)
A minimum of 5 to 8 years' experience in:
- Private healthcare with prior experience within an acute hospital environment.
- Medical Practitioner networking & relationship management
- Healthcare marketing & business development
- Must have leadership qualities and be customer-centric focused
- Valid Driver’s License and own car
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