Your mission
- You execute the marketing strategy for international market expansion, partnering closely with International Business to drive new market entries and accelerate growth in existing markets outside the DACH region.
- You analyze markets and competitors, evaluate business potential for tetesept, and conduct consumer research to identify trends, innovation opportunities, and unmet consumer needs
- You manage and grow our international categories (focus: dietary supplements & medical products) executing category strategies aligned with business objectives and market dynamics
- You design and implement an international innovation roadmap and continuously refine the portfolio for growth and competitiveness
- You manage innovation projects end-to-end – from ideation and feasibility to development and successful market launch
- You roll out brand guidelines internationally and support sales teams and distributors to activate brands consistently and effectively in their markets
- You monitor post-launch performance together with the International Business team and optimize products and lifecycle strategies to ensure long-term success
- You collaborate with cross-functional teams (International Business, R&D, Regulatory, Business Development, Sales) to ensure compliant and successful product launches
- You (co-)lead the NEO team, manage external agencies and partners, and develop and present forward-looking strategies to upper management
- You take responsibility for net sales, profitability and market share
- You manage budgets, ensure ROI, and ensure compliance with company policies and procedures
Your profile
- You hold a university degree in Business Administration or a comparable qualification and bring 7+ years of experience in international FMCG or OTC / Consumer Health brand development/ marketing
- You have a proven track record of successfully entering new markets with compelling marketing packaging and internationally launched products, and you understand how to build strong brands and scalable businesses across markets.
- You bring strong knowledge of Eastern European markets, ideally with hands-on in-market experience, and understand regulated marketing for dietary supplements and/or medical products
- You are familiar with market research tools and methods, have strong project management and organizational skills, and present complex topics clearly and convincingly
- You are fluent in German and very good in English; Eastern European languages are a plus
- You communicate confidently across cultures, influence stakeholders, and maintain a strong market understanding and consumer focus
- You think strategically and act hands-on, solve problems analytically and solution-oriented, challenge the status quo, and work confidently in international and intercultural environments
Why us?
- Multifunctional teams and an agile work environment
- Personal and professional development
- Flexible and hybrid work models
- Products for personal use and participation in the “We Care for Your Beauty” program
- Comprehensive fitness and wellness programs
- Competitive compensation and comprehensive benefits
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