You execute the marketing strategy for international market expansion, partnering closely with International Business to drive new market entries and accelerate growth in existing markets outside the DACH region.
You analyze markets and competitors, evaluate business potential for tetesept, and conduct consumer research to identify trends, innovation opportunities, and unmet consumer needs
You manage and grow our international categories (focus: dietary supplements & medical products) executing category strategies aligned with business objectives and market dynamics
You design and implement an international innovation roadmap and continuously refine the portfolio for growth and competitiveness
You manage innovation projects end-to-end – from ideation and feasibility to development and successful market launch
You roll out brand guidelines internationally and support sales teams and distributors to activate brands consistently and effectively in their markets
You monitor post-launch performance together with the International Business team and optimize products and lifecycle strategies to ensure long-term success
You collaborate with cross-functional teams (International Business, R&D, Regulatory, Business Development, Sales) to ensure compliant and successful product launches
You (co-)lead the NEO team, manage external agencies and partners, and develop and present forward-looking strategies to upper management
You take responsibility for net sales, profitability and market share
You manage budgets, ensure ROI, and ensure compliance with company policies and procedures
Your profile
You hold a university degree in Business Administration or a comparable qualification and bring 7+ years of experience in international FMCG or OTC / Consumer Health brand development/ marketing
You have a proven track record of successfully entering new markets with compelling marketing packaging and internationally launched products, and you understand how to build strong brands and scalable businesses across markets.
You bring strong knowledge of Eastern European markets, ideally with hands-on in-market experience, and understand regulated marketing for dietary supplements and/or medical products
You are familiar with market research tools and methods, have strong project management and organizational skills, and present complex topics clearly and convincingly
You are fluent in German and very good in English; Eastern European languages are a plus
You communicate confidently across cultures, influence stakeholders, and maintain a strong market understanding and consumer focus
You think strategically and act hands-on, solve problems analytically and solution-oriented, challenge the status quo, and work confidently in international and intercultural environments
Why us?
Multifunctional teams and an agile work environment
Personal and professional development
Flexible and hybrid work models
Products for personal use and participation in the “We Care for Your Beauty” program
Comprehensive fitness and wellness programs
Competitive compensation and comprehensive benefits