We are looking for a CRM Specialist with 2-3 years of experience to join our Digital Commerce team in our Digital Campus in Porto.
What we offer
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Develop your professional career by shaping personalized, customer-centric experiences across omnichannel touchpoints.
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Accelerate digital transformation and business growth through omnichannel marketing expertise, advanced technology, and data-driven strategies.
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Drive customer engagement, conversion, and lifetime value by designing, scaling, and optimizing personalized customer journeys.
What you will do
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Analyze and interpret customer behavior and engagement across loyalty programs to identify key trends and performance drivers.
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Identify factors influencing membership program effectiveness and translate data insights into actionable recommendations.
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Provide recommendations to markets and management to enhance membership programs and drive revenue growth.
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Develop reports & offer analytical capacity on market specific research questions
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Actively manage and further develop CRM reporting landscape based on the need of markets to provide easy accessible reports that are visually easy to interpret
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Act as reporting business owner: alignment, priorisation and implementation with IT of all reporting requirements
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Provide ad hoc market specific data analysis to support strategy consultancy
What you will bring
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Ensure the CRM reporting landscape works properly and meets business needs; create and enhance reports/dashboards to track customer behaviour and KPIs
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Strong analytical skills and solid knowledge of CRM systems
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Expertise in loyalty programs and a strong understanding of customer engagement tracking processes
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Solid knowledge of Databricks; proficiency in Python (PySpark) and SQL
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Experience with SAP systems (Lumira, Analysis for Office, Analytics Cloud); Google Analytics is an advantage
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Excellent Microsoft Office skills, especially Excel
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Strong ability to prioritize and manage time effectively under tight deadlines
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Proven team player with a proactive mindset, able to collaborate with cross-functional teams (IT, Data Scientists, Business)
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