Job description
About the role
We are looking for an experienced and results-driven Digital Marketing Manager to lead digital marketing initiatives, strengthen online presence, and drive measurable business growth. The ideal candidate has strong experience in digital marketing strategy, performance marketing, lead generation, social media, paid advertising, and analytics, with the ability to lead a team and translate business objectives into effective digital campaigns.
Key responsibilities
- Develop and execute comprehensive digital marketing strategies aligned with company goals
- Lead and oversee digital campaigns across Meta Ads, Google Ads, social media, search, and other digital channels
- Develop and optimize lead generation and customer acquisition strategies
- Manage campaign budgets and continuously improve CPL, CPA, ROAS, conversion rates, and other key performance metrics
- Oversee the company's social media strategy, content direction, and digital presence
- Monitor campaign performance using analytics and reporting tools and provide actionable recommendations
- Develop strategies for SEO/SEM, website traffic, conversion optimization, and online visibility
- Lead, mentor, and provide direction to members of the Marketing Team
- Collaborate with Recruitment, Sales, Operations, and Management on campaigns and business initiatives
- Identify new digital marketing opportunities, platforms, technologies, and industry trends
About you
- Bachelor's Degree in Marketing, Advertising, Communications, Business, or a related field
- At least 4–5 years of relevant digital marketing experience, preferably with supervisory or managerial experience
- Demonstrated experience in digital marketing strategy and team leadership
- Strong knowledge of Meta Ads and Google Ads
- Experience in lead generation, paid media, campaign optimization, and performance marketing
- Working knowledge of SEO/SEM, social media marketing, content strategy, and website analytics
- Strong understanding of digital marketing KPIs such as CPL, CPA, CTR, conversion rate, and ROAS
- Experience managing advertising budgets and evaluating campaign ROI
- Strong analytical, communication, presentation, and leadership skills
- Able to work independently while managing multiple campaigns and priorities
Benefits
- Competitive Salary
- Incentives / Commissions
- HMO
- Pay Raise Opportunities
- Career Growth and Promotion Opportunities
- Collaborative and Growth-Oriented Work Environment
Pay: Php45,000.00 - Php55,000.00 per month
Work Location: In person
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