Head of Product Marketing

About the role

<p><strong><span data-contrast="none">London</span><span data-ccp-props="{"335559739":60}"> (Old Street)</span></strong></p> <p><strong><span data-contrast="none">Full-time&nbsp;</span><span data-ccp-props="{"335559739":60}">&nbsp;</span></strong></p> <p><strong><span data-contrast="none">4 days/week in office</span><span data-ccp-props="{"335559739":60}">&nbsp;</span></strong></p> <p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 2">Why This Role</span></span></strong><span data-ccp-props="{"335559739":240,"335572079":6,"335572080":8,"335572081":14735571,"469789806":"single"}">&nbsp;</span></p> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none">You make product marketing a strategic differentiator, from how we understand our markets through to how Modulr shows up in each of them.</span><span data-ccp-props="{"335559739":120}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-aria-posinset="2" data-aria-level="1"><span data-contrast="none">You lead the function and own a priority vertical yourself, so you stay close to real buyers rather than managing at a distance.</span><span data-ccp-props="{"335559739":120}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-aria-posinset="3" data-aria-level="1"><span data-contrast="none">You are hired ahead of your team and you build it.</span><span data-ccp-props="{"335559739":120}">&nbsp;</span></li> </ul> <p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 2">Who we are</span></span></strong><span data-ccp-props="{"335559738":320,"335559739":140}">&nbsp;</span></p> <p><span data-contrast="none">Modulr is the payments automation platform that streamlines money movement with accuracy, control and reliability, built to scale. We process more than 200m transactions and over £180bn in payment value on an annualised basis, and we are trusted by over 6,000 businesses from fast-growing SMEs to global enterprises.</span><span data-ccp-props="{"335559739":180}">&nbsp;</span></p> <p><span data-contrast="none">We automate how money moves into and out of a business (payroll, supplier payments, spend management and payment collection) through a single platform, connected to the accounting and payroll systems finance teams already use, and underpinned by principal memberships of Visa and Mastercard and direct access to central bank infrastructure.</span><span data-ccp-props="{"335559739":180}">&nbsp;</span></p> <p><span data-contrast="none">As a regulated payments provider with over a decade of experience, we are the platform finance teams trust to run mission-critical operations. Modulr is backed by PayPal, FIS, General Atlantic, Blenheim Chalcot, Frog Capital and Highland Europe, with over 400 employees across London, Edinburgh, Amsterdam and Mumbai.</span><span data-ccp-props="{"335559739":180}">&nbsp;</span></p> <p><span data-contrast="none">Find out more about us on our website and careers site.</span><span data-ccp-props="{"335559739":180}">&nbsp;</span></p> <p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 2">The role</span></span></strong><span data-ccp-props="{"335559738":320,"335559739":140}">&nbsp;</span></p> <p><span data-contrast="none">You will lead product marketing across a business with several products, multiple priority verticals and two distinct go-to-market motions. In a crowded payments market, the sharper we are on who we serve and why we win, the harder every campaign, every launch and every sales conversation works. That clarity is what this role owns.</span><span data-ccp-props="{"335559739":180}">&nbsp;</span></p> <p><span data-contrast="none">There is a product marketer in the team today and further vertical seats to come. You are hired first so that you can define what those roles look like and hire into them, and you will shape how product marketing works alongside demand generation, sales and product.</span><span data-ccp-props="{"335559739":180}">&nbsp;</span></p> <p><span data-contrast="none">You will also personally own one of our priority verticals: Travel, Lending, corporate business payments or SME and accountants. Which one depends on where your experience is strongest and where the business needs you most, and we will work that out together. It matters to us that whoever leads this function is in the market themselves, not directing it from a distance.</span><span data-ccp-props="{"335559739":180}">&nbsp;</span></p> <p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 2">What </span><span data-ccp-parastyle="heading 2">you’ll</span><span data-ccp-parastyle="heading 2"> do</span></span></strong><span data-ccp-props="{"335559738":320,"335559739":140}">&nbsp;</span></p> <p><strong><span data-contrast="none">Own positioning and the narrative</span></strong><span data-contrast="none"> - Define sharp, differentiated positioning grounded in real customer insight and a clear point of view on where we win, and translate a technically rich platform into messaging that lands with finance, operations and commercial buyers.</span><span data-ccp-props="{"335559739":180}">&nbsp;</span></p> <p><strong><span data-contrast="none">Define the value proposition for each market</span></strong><span data-contrast="none"> - Build a deep understanding of every vertical we serve: who the buyer is, what they are actually trying to solve, the regulatory and competitive context they operate in, and what makes Modulr the right answer for them. Turn that into a value proposition the whole business can articulate.</span><span data-ccp-props="{"335559739":180}">&nbsp;</span></p> <p><strong><span data-contrast="none">Talk to customers, constantly</span></strong><span data-contrast="none"> - The best messaging comes from the people already buying from us. Run customer conversations, win/loss and voice-of-customer work as a standing habit rather than an annual project, listen to how customers describe the problem and the product in their own words, and feed that language back into our positioning, our content and our sales conversations. We want the market to hear itself when it reads our messaging.</span><span data-ccp-props="{"335559739":180}">&nbsp;</span></p> <p><strong><span data-contrast="none">Own a vertical yourself</span></strong><span data-contrast="none"> - Carry one priority vertical personally, as the source of truth on its buyers, its competitive landscape and its narrative.</span><span data-ccp-props="{"335559739":180}">&nbsp;</span></p> <p><strong><span data-contrast="none">Run launches on a cadence</span></strong><span data-contrast="none"> - Own launch planning and tiering, with enablement attached and adoption measured, working closely with product on what gets built and how it reaches the market.</span><span data-ccp-props="{"335559739":180}">&nbsp;</span></p> <p><strong><span data-contrast="none">Arm the commercial team</span></strong><span data-contrast="none"> - Pitches, decks, demo narratives, battlecards and win stories built from how buyers actually decide, and used because they are good rather than because they exist.</span><span data-ccp-props="{"335559739":180}">&nbsp;</span></p> <p><strong><span data-contrast="none">Be the source of truth on the market</span></strong><span data-contrast="none"> - Competitive intelligence, buyer journeys and market insight synthesised into a clear read that shapes product, marketing and sales decisions. Be the person leaders come to when they need to understand a market.</span><span data-ccp-props="{"335559739":180}">&nbsp;</span></p> <p><strong><span data-contrast="none">Build and lead the team</span></strong><span data-contrast="none"> - Define the vertical seats, hire them, and set the bar for craft across the function.</span><span data-ccp-props="{"335559739":180}">&nbsp;</span></p> <p><strong><span data-contrast="none">Make AI part of how the team works</span></strong><span data-contrast="none"> - Research synthesis, message testing and content production compressed by workflows you build yourself. We will ask you to show us this during the process.</span><span data-ccp-props="{"335559739":180}">&nbsp;</span></p> <p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 2">Who you are</span></span></strong><span data-ccp-props="{"335559738":320,"335559739":140}">&nbsp;</span></p> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-aria-posinset="4" data-aria-level="1"><span data-contrast="none">You own positioning, messaging and launch tiering end to end, and you have built a persona and messaging system out of real customer research rather than internal opinion.</span><span data-ccp-props="{"335559739":120}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-aria-posinset="5" data-aria-level="1"><span data-contrast="none">You are an exceptional writer and communicator who can make a technically rich product feel simple, differentiated and compelling.</span><span data-ccp-props="{"335559739":120}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-aria-posinset="6" data-aria-level="1"><span data-contrast="none">You are genuinely curious about customers and you seek them out. You would rather spend an hour on a customer call than a day in a working session.</span><span data-ccp-props="{"335559739":120}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-aria-posinset="7" data-aria-level="1"><span data-contrast="none">You are credible as the senior voice in a room with product and sales, and you can hold a position under pressure.</span><span data-ccp-props="{"335559739":120}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-aria-posinset="8" data-aria-level="1"><span data-contrast="none">You judge your work by what it changes downstream: whether sales conversations get easier, whether the right buyers recognise themselves in our messaging, whether a launch lands and gets adopted. Assets that look good and change nothing do not interest you.</span><span data-ccp-props="{"335559739":120}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-aria-posinset="9" data-aria-level="1"><span data-contrast="none">You have led or mentored other product marketers, and you are ready to build a function rather than join one.</span><span data-ccp-props="{"335559739":120}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-aria-posinset="10" data-aria-level="1"><span data-contrast="none">You are hands-on. You will lead the team and own a vertical yourself.</span><span data-ccp-props="{"335559739":120}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-aria-posinset="11" data-aria-level="1"><strong><span data-contrast="none">Real fluency with AI, not just everyday use.</span></strong><span data-contrast="none"> You have built and shipped your own workflows and agents. There is an AI component to the exercise you will do with us.</span><span data-ccp-props="{"335559739":120}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-aria-posinset="12" data-aria-level="1"><span data-contrast="none">B2B is a requirement. Payments, fintech or another regulated and technically complex product is preferred, vertical or industry-led go-to-market experience is a significant plus, as is experience through the £50–150M ARR band.</span><span data-ccp-props="{"335559739":120}">&nbsp;</span></li> </ul> <p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 2">What We Offer You</span></span></strong><span data-ccp-props="{"335559738":320,"335559739":140}">&nbsp;</span></p> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-aria-posinset="13" data-aria-level="1"><strong><span data-contrast="none">Share Options</span></strong><span data-contrast="none"> – We offer a Company Share Option Plan (CSOP), giving you the opportunity to benefit from any increase in share value in the event of a sale, merger, or flotation.</span><span data-ccp-props="{"335559739":120}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-aria-posinset="14" data-aria-level="1"><strong><span data-contrast="none">Bonus</span></strong><span data-contrast="none"> – Our annual discretionary bonus, paid in May for the previous year, is based on both company and individual performance.</span><span data-ccp-props="{"335559739":120}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-aria-posinset="15" data-aria-level="1"><strong><span data-contrast="none">Flexible benefits</span></strong><span data-contrast="none"> – £1,000 to spend on benefits to suit you, including private medical insurance, gym membership and dental.</span><span data-ccp-props="{"335559739":120}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-aria-posinset="16" data-aria-level="1"><strong><span data-contrast="none">Wellbeing app</span></strong><span data-contrast="none"> – confidential, on-demand access to therapy, coaching, counselling, management training or mindfulness sessions with accredited professionals, with company-funded hours and top-up options available.</span><span data-ccp-props="{"335559739":120}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-aria-posinset="17" data-aria-level="1"><strong><span data-contrast="none">Holidays</span></strong><span data-contrast="none"> – 33 days annual leave (including bank holidays) plus your birthday off. In the UK, Christmas Day, Boxing Day and New Year’s Day are fixed holidays. You can choose the remaining days to suit your personal schedule.</span><span data-ccp-props="{"335559739":120}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-aria-posinset="18" data-aria-level="1"><strong><span data-contrast="none">Learning opportunities</span></strong><span data-contrast="none"> – Our two-day onboarding programme, ModStart, helps equip you for success. Learning does not stop there; we will continue to support your development through various channels.</span><span data-ccp-props="{"335559739":120}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-aria-posinset="19" data-aria-level="1"><strong><span data-contrast="none">Company-Wide Events</span></strong><span data-contrast="none"> – Participate in collaborative and engaging events with colleagues across the business.</span><span data-ccp-props="{"335559739":120}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-aria-posinset="20" data-aria-level="1"><strong><span data-contrast="none">Bike to work / E-bike scheme</span></strong><span data-ccp-props="{"335559739":120}">&nbsp;</span></li> </ul> <p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 2">M</span><span data-ccp-parastyle="heading 2">odInclusio</span><span data-ccp-parastyle="heading 2">n</span></span></strong><span data-ccp-props="{"335559738":320,"335559739":140}">&nbsp;</span></p> <p><span data-contrast="none">At Modulr, we are committed to building a diverse, equitable and inclusive culture where everyone feels they belong and can bring their whole self to work. We welcome applications from candidates of all backgrounds as we believe it is the right thing for our people, our business, and the community we operate in.</span><span data-ccp-props="{"335559739":180}">&nbsp;</span></p> <p><em><span data-contrast="none">By submitting your CV, you consent to us using your personal data to assess your application, contact you, or share your CV with relevant hiring managers. You can request removal of your data at any time by emailing peopleops@modulrfinance.com, though this will withdraw you from consideration for the role.</span></em><span data-ccp-props="{"335559739":180}">&nbsp;</span></p>