The Key Accounts Manager serves as the primary business partner of assigned key supermarket accounts, driving sales growth and strengthening customer relationships. The role develops and implements business plans, trade programs, and merchandising strategies to achieve shared business objectives while ensuring product availability, visibility, profitability, and operational excellence.
Key Responsibilities
- Develop, implement, and review annual business plans with key accounts to achieve sales, profitability, and growth targets.
- Analyze market trends, shopper insights, competitor activities, and account performance to identify business opportunities and recommend actionable strategies.
- Plan, execute, and evaluate trade promotions, merchandising programs, and new product launches to maximize brand visibility and sales performance.
- Ensure effective inventory management, category management, pricing compliance, product availability, and execution standards across assigned accounts.
- Maintain strong customer relationships, manage account concerns, monitor receivables and operational expenses, and submit accurate reports on a timely basis.
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