Title : MID SEO Executive (3-5 Years) Location : Ahmedabad | On-Site
Primary Responsibilities
- Conduct comprehensive keyword research to identify high-potential opportunities for improving organic visibility, traffic, and conversions.
- Perform in-depth competitor analysis to identify content gaps, backlink opportunities, and strategies to outperform competitors.
- Plan, execute, and optimize on-page SEO across landing pages, blogs, feature pages, and other website content.
- Prepare detailed SEO briefs for the content team, ensuring alignment with search intent, keyword strategy, and business objectives.
- Review content before publication to ensure SEO best practices, readability, internal linking, metadata, schema recommendations, and overall optimization are implemented.
- Publish and manage website content using WordPress while maintaining proper formatting, URL structure, media optimization, and SEO settings.
- Conduct regular technical SEO audits to identify crawl issues, indexing problems, Core Web Vitals concerns, duplicate content, broken links, redirect issues, structured data errors, and other technical improvements.
- Coordinate with developers to implement technical SEO recommendations and validate successful deployment.
- Execute and support link-building activities, including outreach, guest posting, digital PR opportunities, citation management, and backlink quality analysis.
- Monitor backlink profiles, identify toxic links when required, and recommend appropriate corrective actions.
- Track keyword rankings, organic traffic, conversions, and other SEO performance metrics using Google Search Console, Google Analytics, and SEO platforms.
- Prepare weekly and monthly SEO reports with actionable insights, performance analysis, and recommendations.
- Analyze search trends and algorithm updates to identify opportunities and minimize potential ranking risks.
- Conduct regular content audits to identify outdated, underperforming, or cannibalized pages and recommend optimization strategies.
- Collaborate closely with content writers, designers, developers, and other stakeholders to execute SEO initiatives efficiently.
- Assist in planning and executing content strategies that align with business goals and search demand.
Required Qualifications
- Bachelor's degree in any discipline.
- 3–5 years of hands-on experience in Search Engine Optimization.
- Strong understanding of on-page, technical, and off-page SEO.
- Experience working with WordPress or similar Content Management Systems.
- Proficiency in Google Search Console, Google Analytics 4, Ahrefs/Semrush, and Screaming Frog.
- Basic understanding of HTML and CSS.
- Ability to analyze SEO data and convert findings into actionable recommendations.
- Excellent analytical, problem-solving, and communication skills.
- Strong attention to detail and ability to manage multiple projects simultaneously.
Preferred Skills
- Experience working on SaaS or B2B websites.
- Understanding of structured data and schema markup.
- Exposure to AI Search, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).
- Experience with SEO content optimization tools.
- Ability to manage multiple SEO initiatives while meeting deadlines.
Pay: ₹30,000.00 - ₹50,000.00 per month
Benefits:
- Flexible schedule
Work Location: In person
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