Job summary
Marketing & Commercial Manager – Musafari Grills
Musafari Grills is a growing Sunderland-based food business specialising in distinctive African-inspired grilled food, catering and events.
We are looking for an ambitious and commercially focused Marketing & Commercial Manager to help drive the next stage of our growth.
This is a hands-on role for someone who can combine creative marketing with strong commercial judgement. You will be responsible for increasing brand awareness, generating new business, developing corporate and event catering opportunities, building strategic partnerships and ultimately helping Musafari increase sales and profitability.
We are particularly interested in someone who does more than simply create social-media content. You should be comfortable identifying opportunities, approaching potential clients, developing proposals, following up leads and converting opportunities into revenue.
Key responsibilities
You will:
- Develop and implement Musafari Grills’ marketing and commercial growth strategy.
- Identify and secure new catering, corporate, workplace and event opportunities.
- Build relationships with businesses, event organisers, venues, councils, community organisations and other potential partners.
- Proactively generate leads and convert enquiries into confirmed bookings and repeat business.
- Develop Musafari’s corporate catering and event offering.
- Identify suitable events, markets, festivals and trading opportunities and assess their commercial viability.
- Manage and develop the Musafari brand across digital and offline channels.
- Plan marketing campaigns, promotions and customer acquisition initiatives.
- Oversee social-media content and increase engagement across relevant platforms.
- Develop email, digital and local marketing initiatives.
- Maintain and develop the company’s website and online presence where appropriate.
- Develop promotional materials and work with designers or external suppliers when required.
- Monitor sales, marketing performance and customer behaviour.
- Evaluate the return on investment of events, promotions and marketing campaigns.
- Research competitors, market trends and new commercial opportunities.
- Develop partnerships and collaborations that increase Musafari’s reach.
- Support customer retention and develop initiatives to encourage repeat business.
- Report regularly to the Directors on leads, conversions, sales performance and growth opportunities.
- Represent Musafari professionally at meetings, networking opportunities and events.
- Work closely with the operational team to ensure marketing activity translates into deliverable and profitable business.
Job Type: Full-time
Pay: £39,900.00-£45,000.00 per year
Benefits:
- Bereavement leave
- Casual dress
- Company events
- Discounted or free food
- Employee discount
- Store discount
- UK visa sponsorship
Experience:
- Marketing: 1 year (preferred)
Location:
- Sunderland SR1 3JT (preferred)
Work Location: Hybrid remote in Sunderland SR1 3JT
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