Music City CanadaActive opening

E-Commerce, Digital Marketing & Automation Specialist

London, ON, CAOn-siteIndividual contributorFound 2 days ago
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We are looking for a highly capable, hands-on E-Commerce, Digital Marketing & Automation Specialist to join our team.

This is a unique position for someone who combines technical e-commerce skills, Shopify development, automation, digital marketing, content creation and graphic design.

We are looking for someone who can actually build, troubleshoot and execute, not simply manage outside vendors or rely on AI to figure things out for them.

Our company has an established online sales operation and is looking for someone who can take ownership of our digital infrastructure while identifying opportunities to automate repetitive processes and improve our online sales.

What You Will Be Responsible For

E-Commerce & Shopify

  • Manage, maintain and continuously improve our Shopify website and online store
  • Make website changes, improvements and updates independently
  • Troubleshoot Shopify issues and integrations
  • Work with Shopify themes, Liquid, HTML, CSS and JavaScript
  • Modify and troubleshoot website code when required
  • Improve website functionality, navigation, product presentation and conversion
  • Manage product listings, collections, pricing, images, descriptions and inventory
  • Maintain and troubleshoot integrations between Shopify and our POS/ERP systems, including Lightspeed
  • Identify opportunities to improve the overall e-commerce workflow

Strong Shopify experience is a requirement for this position.

Automation & Data Management

A major part of this position will be identifying and eliminating unnecessary manual data-entry work.

You will be responsible for:

  • Analyzing our existing data-entry processes
  • Working with Excel spreadsheets from multiple suppliers with different formats
  • Developing systems to automatically clean, transform and map supplier data
  • Automating repetitive data-entry and product-import processes
  • Creating workflows between spreadsheets, Shopify, Lightspeed and other systems
  • Using APIs, integrations, automation platforms and AI tools where appropriate
  • Finding ways to reduce the amount of repetitive manual work performed by our staff
  • Building reliable processes that can be maintained by the company long-term

We are not looking for someone who simply knows how to use ChatGPT.

We are looking for someone who understands technology well enough to use AI as a tool to build and automate real business processes.

Experience with tools such as Make, Zapier, n8n, Power Automate, APIs, Python, JavaScript, SQL or similar technologies is an asset.

Digital Marketing — Google & Meta

You will also be responsible for helping drive traffic and sales through digital marketing.

Experience should include:

  • Google Ads
  • Meta Ads — Facebook and Instagram
  • Google Analytics
  • Google Search Console
  • SEO
  • Keyword research
  • On-page SEO
  • Technical SEO
  • Conversion tracking
  • Meta Pixel / Conversions API
  • Google Tag Manager
  • Campaign creation and optimization
  • Understanding website analytics and conversion data

You should be able to look at our website and advertising data and determine what is working, what isn’t, and what should be changed.

Content Creation

We want to create original content rather than simply recycle material that already exists on our website.

You will be responsible for creating content including:

  • Shooting original video
  • Editing video for Instagram, Facebook, TikTok and other platforms
  • Product photography
  • Short-form video/Reels
  • Social media content
  • Promotional content
  • Behind-the-scenes content
  • Product demonstrations
  • Website photography and graphics

You should be comfortable taking a camera or phone, creating content from scratch and turning it into finished, professional material.

Experience with Adobe Premiere Pro, DaVinci Resolve, Final Cut Pro, Photoshop, Illustrator, Canva or similar tools is an asset.

Graphic Design

You should have genuine graphic-design experience and be able to independently produce:

  • Social media graphics
  • Website graphics
  • Advertising creative
  • Promotional materials
  • Product graphics
  • Email marketing graphics
  • Digital advertisements
  • Basic print materials

We are looking for someone with actual design ability, not someone whose primary design experience is selecting templates.

The Ideal Candidate

The person we’re looking for is a builder and problem solver.

You don’t necessarily need to be an expert in every single technology listed above, but you should have strong experience in the core areas of Shopify, coding/web development, e-commerce and digital marketing, combined with the ability to learn new technologies quickly.

You should:

  • Have significant Shopify experience
  • Understand HTML, CSS and JavaScript
  • Be comfortable working with website code
  • Understand APIs and integrations
  • Have experience with e-commerce platforms and POS systems
  • Have experience with SEO and Google Ads
  • Have experience with Meta advertising
  • Understand analytics and conversion tracking
  • Have professional content-creation experience
  • Be capable of shooting and editing video
  • Have real graphic-design skills
  • Be highly proficient with Excel
  • Understand data manipulation and automation
  • Be comfortable using AI tools to increase productivity
  • Be able to independently research and solve technical problems
  • Be comfortable taking ownership of projects from beginning to end

What We Are NOT Looking For

This is important.

We are not looking for someone whose primary qualifications are:

  • Social media posting
  • Canva
  • Basic Excel/data entry
  • Basic Shopify product entry
  • Using ChatGPT to generate content
  • Learning web development entirely on the job
  • Outsourcing technical problems to someone else

AI is an important part of our future workflow, but AI should make a technically skilled person more productive — it should not replace the underlying skills.

What Success Looks Like

Within your first several months, we want to see measurable improvements in our digital operation.

Examples include:

  • Reducing manual data entry
  • Automating supplier spreadsheet processing
  • Improving the Shopify website
  • Improving the connection between Shopify and Lightspeed
  • Creating new and engaging original content
  • Improving organic search visibility
  • Improving Google and Meta advertising performance
  • Increasing online sales
  • Improving the quality and consistency of our digital presence
  • Identifying inefficient processes and replacing them with automated workflows

Qualifications

Required:

  • 3+ years of relevant professional experience
  • Strong Shopify experience
  • HTML/CSS knowledge
  • Working knowledge of JavaScript
  • Experience with e-commerce
  • Experience with Google Ads and SEO
  • Experience with Meta advertising
  • Strong Excel skills
  • Strong problem-solving abilities
  • Excellent written and verbal communication
  • Ability to work independently

Strongly preferred:

  • Shopify Liquid experience
  • API/integration experience
  • Python, JavaScript or other programming experience
  • Make, Zapier, n8n or similar automation platforms
  • Lightspeed experience
  • Google Analytics / Google Tag Manager
  • Adobe Creative Suite
  • Professional video editing
  • Product photography
  • AI workflow/automation experience

A Note About This Position

This position is intentionally broad because we are looking for someone who can connect the different parts of our digital business rather than work inside one narrow specialty.

The successful candidate will have the opportunity to significantly influence how our company operates online.

If you are someone who sees a repetitive process and immediately thinks “there has to be a better way to do this,” you may be exactly the type of person we’re looking for.

How to Apply

Please submit:

1. Your resume

2. A brief description of your Shopify experience

3. Examples of websites or e-commerce stores you have worked on

4. Examples of graphic-design work

5. Examples of video/content you have personally created

6. Examples of automation or technical projects you have completed

7. A brief description of an inefficient business process you identified and automated

Applications without examples of previous work may not be considered.

Pay: $23.00-$26.00 per hour

Expected hours: 40.0 per week

Benefits:

  • Casual dress
  • Commuter benefits
  • Discounted or free food
  • Flexible schedule
  • On-site parking
  • Store discount

Work Location: In person

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Music City CanadaE-Commerce, Digital Marketing & Automation Specialist
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