Category: Marketing
Location:
The Marketing Systems & Growth Architect will own, rebuild, and scale My Amazon Guy’s marketing infrastructure, with a primary focus on HubSpot architecture, lifecycle automation, attribution clarity, and governance standards. This is a systems-first, hands-on role responsible for transforming our CRM and marketing automation ecosystem into a clean, scalable, revenue-driving engine. This is not a brand marketing or campaign execution role. This is a technical marketing systems leadership position focused on structure, integrity, and long-term scalability.
About My Amazon Guy
My Amazon Guy (MAG) is a full-service Amazon growth agency helping established Amazon sellers ($40K–$10M+ revenue) optimize, scale, and professionalize their Amazon businesses.
We generate leads through authority-driven content (YouTube, LinkedIn, SEO), paid media (Google & Meta), outbound ASIN review videos, and our Free Audit offer.
MAG is a thriving digital marketing agency with 500+ employees and a diverse global client base. Our culture is dynamic, performance-driven, and built around innovation and operational excellence.
Key Responsibilities
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HubSpot Architecture & Governance
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Conduct a full audit of properties, workflows, lists, lifecycle stages, and automation logic
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Remove deprecated workflows and redundant structures
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Deduplicate contacts and companies
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Redesign lifecycle stages for clarity and reporting integrity
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Implement clean segmentation logic
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Establish naming conventions and governance standards
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Restrict permissions and prevent ad hoc workflow creation
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Document system architecture and operational processes
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Lifecycle Marketing & Automation
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Build structured lifecycle segments (Lead, MQL, SQL, Opportunity, Customer)
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Develop dynamic segmentation frameworks based on intent and readiness
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Design and optimize automated nurture journeys
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Align marketing automation with sales handoff rules
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Eliminate unnecessary broadcast email volume
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Ensure all workflows are tied to measurable revenue movement
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BDR & Marketing Alignment
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Align outbound outreach (ASIN review videos and follow-ups) with automation logic
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Prevent overlapping or contradictory messaging
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Ensure intent signals trigger correct actions
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Maintain clean routing and lifecycle transitions
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Connect human sales outreach with automation systems
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Attribution & Funnel Clarity
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Work across platforms including:
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HubSpot (CRM)
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ActiveCampaign
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Instantly
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Google Ads
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Meta Ads
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Retention.com
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WordPress
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GA4
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Google Tag Manager
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Google Search Console
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Google Business Profile
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Trustpilot
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You will:
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Standardize UTM governance
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Improve multi-touch attribution visibility
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Align ad reporting with lifecycle progression
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Improve MQL → SQL → Opportunity tracking
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Reduce reporting ambiguity for leadership
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Marketing Infrastructure Protection
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Create segmentation request protocols
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Establish automation standards
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Protect system integrity from short-term workarounds
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Maintain documentation and system clarity
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Serve as long-term owner of marketing systems governance
Requirements
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5+ years in Marketing Operations, RevOps, or Marketing Technology
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Deep, hands-on HubSpot experience (required)
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Proven experience cleaning and restructuring complex CRM environments
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Strong understanding of paid media funnels and conversion tracking
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Experience with lifecycle marketing, lead scoring, and segmentation frameworks
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Experience building or restructuring automation systems
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Comfortable enforcing governance and setting system standards
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Experience working with distributed teams (Filipino team experience preferred)
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A dual-monitor setup is required (at least 8GB of RAM)
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Must have at least 25 MBPS internet speed
Benefits
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40 hours a week, 8 hours a day
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Competitive salary base
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Permanent WFH setup
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Unlimited FREE access to MAG School courses and SOP Library!
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Work schedule is in EST (Monday-Friday only)
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Opportunities for professional development and career advancement
Details
Originally posted on Himalayas