What is the role
Tapping, delivering and growing serviceable demand every month & quarter to all business lines
Team: Growth Marketing | myHQ
Location: Bangalore
About myHQ
myHQ is India’s largest flexible workspace solutions platform. We empower today’s workforce with
the freedom to work from anywhere via our tech-driven workspace products – day passes, meeting
rooms, managed offices, and enterprise leasing solutions. With 1500+ workspaces across 10+
cities, we’ve served over 100,000 professionals and businesses.
Backed by ANAROCK, one of India’s largest real estate consultancies, we’re now scaling across the
country with a strong focus on enterprise growth and product-led acquisition.
Why this role exists
Digital already drives a large part of our pipeline.
But scale brings a new problem: quality > quantity.
We’re looking for someone to own digital acquisition as a business function, not a collection of channels.
This role exists to:
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Build predictable inbound demand
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Scale enterprise-quality leads
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Make smart bets across paid, organic and platform-led acquisition
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Ensure every rupee spent or page published ties back to revenue
Key Responsibilities
End-to-End Digital Demand
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Own all digital lead-generation channels, organic and inorganic:
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SEO
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Paid Search (Google)
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Paid Social (Meta, LinkedIn, etc.)
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Organic content & distribution
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Lead efficiency: Driving projects around ABM/outreach, cross sell / upsell, journeys & comms on
existing database
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Define channel-wise roles across funnel stages (discovery → intent → conversion).
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Set and own clear growth OKRs: leads, CAC, lead quality, pipeline contribution.
Performance Marketing (Paid Channels)
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Own and scale paid acquisition across:
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Google Search
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Meta (Facebook & Instagram)
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LinkedIn and other relevant B2B platforms
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Decide where paid makes sense and where it doesn’t.
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Drive:
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Audience & intent segmentation
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Landing page & funnel optimisation
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Reduce dependence on low-quality or brand-only traffic.
Organic Growth & Compounding Channels
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Own SEO as a long-term growth moat (tech, content, authority).
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Build organic demand via:
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Search-led content
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Programmatic pages (cities, categories, use cases)
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Local SEO and platform presence
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Ensure organic efforts compound and lower blended CAC over time.
Platform-Led & Experimentation Channels
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Identify and test new lead-gen surfaces:
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Aggregators
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Listing platforms
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Partnerships with demand marketplaces
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Run rapid experiments to validate:
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Channel viability
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Lead quality
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Scalability
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Kill what doesn’t work - quickly.
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